Foreign media 9to5Mac reported today that sometimes we can easily ignore a point, the people who pay close attention to apple news is very different from the typical iPhone buyers. Piper Jaffray, a US investment bank, says ordinary consumers are not aware of the nature of iPhone 8.
A survey of iPhone users shows that users' interest in upgrading devices is only slightly higher than last year. Piper Jaffray conducted a survey of more than 400 iPhone users found that, compared with last year, this year the people to upgrade the equipment level of interest in almost no increase, because of the improvement in the new iPhone models are relatively increasing.
Last year, 15% said they were preparing to upgrade their new iPhone, a ratio of 16% this year. "We think the survey shows that people aren't aware of how strong iPhone's promotion this year is," said Piper Jaffray analyst."
It should be mentioned that Piper Jaffray has more than 400 iPhone users, but the survey sample is too small. In addition, the investment bank did not suggest that Apple's upcoming iPhone 8 handset would be low in real terms.
Analysts at Piper Jaffray said they expected iPhone 8 to grow more than any previous iPhone, but iPhone 6 is not included. In their view, iPhone 8 sales grew 12%, while iPhone 6 reached 36%.
Considering that most users upgrade iPhone every 2 to 3 years, the current number of users who hold an older iPhone is a key factor in predicting iPhone 8 sales. In addition, the new design adopted by iPhone 8 will further boost consumer demand.
The report pointed out: "our analysis shows that when iPhone 8 is released, at least 330 million users to use the old iPhone for two years or longer, we believe, will be a considerable part of these users will upgrade the new equipment. We expect to sell 242 million units in the 12 months following the release of iPhone 8."