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Blackberry OUT Apple Word Deutsche Bank made its own decision

via:威锋网     time:2017/9/3 9:00:51     readed:1492

Over the years, Deutsche Bank has been for their employees to configure the BlackBerry, and now, this habit has become a history. Deutsche Bank under the premise of allowing its employees to bring their own equipment, with the iPhone completely replaced the designated BlackBerry.

According to foreign media is that some users before the ridicule Deutsche Bank actually still using the BlackBerry.

Since last September, the BlackBerry has stopped production of its own hardware, and this continues to accelerate the BlackBerry device is gradually being eliminated. Last year, sales of mobile phones with BlackBerry operating system fell from the peak of 32.5 million in 2012 to 800,000, even if the BlackBerry used the system, but this still failed to save their hardware, they had to focus on For the management of enterprise equipment, software, especially including iPhone and iPad, including equipment.

Eight years ago, at the end of 2009, Deutsche Bank reported the trend of emerging equipment in the enterprise, when Apple only to business users with about 200 million units iPhone, accounting for about 7% of the enterprise market. Two years later, at the beginning of 2011, Deutsche Bank conducted an "absolutely positive" experience in an internal study, which was aimed at investigating the transition from BlackBerry devices using physical keyboards to the iPhone. "The iPhone interface is far ahead of speed and accessibility, and we think the BlackBerry is a bit outdated and bulky," the study said.

However, at that time to be moved to the iPhone, you need to leave the BlackBerry Enterprise Server (then did not support iOS), so that obviously Deutsche Bank is also delay in the replacement.

By 2013, basically iPad and iPhone have begun to guide the enterprise market, it is learned that iPhone has accounted for 72% of the global enterprise management market share, while the iPad share is as high as 90%, while 95% of enterprise applications are now in iOS Platform to see.

By September 2015, BlackBerry announced the acquisition of Good Technology, which is to expand support for iOS device management.

Apple's popularity among business users is also driven by the BYOD policy, enabling individuals to pick iPhone and iPad through corporate IT departments. However, iOS devices still have to face Microsoft and Google and other competitors a strong challenge. But through years of effort, Apple has further consolidated the stickiness of business users, they make more business users difficult to find alternatives to iOS devices.

It can be said that the Windows PC and BlackBerry mobile devices have been dominated by the enterprise market, and now there is no credible competitors to seek competition with Apple.

And Apple did not stop, and recently we also see that Wal-Mart began in the United States stores put 19,000 new iPad, for training 225,000 employees, and New York City jing cha ju have also switched to the iPhone and so on. Apple also stressed the partnership (such as cooperation with Cisco and IBM), we will see more business-level App was born.

So, now Deutsche Bank is also time to give up the BlackBerry, select the iPhone.

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