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Amazon: At the end of the year or half of the US families will become Prime members

via:博客园     time:2017/8/9 11:30:28     readed:852

Amazon CEO Bezos

Bezos can achieve a new breakthrough in milestone this year. Cowen & amp; Co. predicts that the rapid growth of the Amazon Prime members in recent years will become the standard for half of the US family this year.

After a monthly survey of 2,500 US users, Cowen & amp; Co. found that 49% of the interviewed users had become Prime members in July.

In Prime Day in the middle of last month, Amazon created a number of records, and in the return season and the end of the holiday shopping season, the Amazon Prime members will once again soared.

In order to strengthen the attractiveness of the user, Amazon is also constantly enrich its Prime Now, Prime Pantry, Prime Video and Prime Music services. Cowen analyst Blakey said: "Although the size has been quite large, but the Prime members still maintained a healthy growth. & Rdquo;

It is worth noting that Amazon has been very cautious in the number of Prime members. But Blakey said that in July this year, the US Prime member has more than 54 million, and a year ago this figure is only 46 million.

For the Blair's Prime membership, the Amazon spokesman did not respond.

However, Cowen said the Amazon Prime members in the annual income of 25,000 US dollars in the following family is still a rare thing, so the future growth potential is enormous. In the long term, Prime members are still the most important driver of Amazon's retail business, Blake said.

Over the past 12 months, Amazon's stock has risen 29%, or even a breakthrough of $ 1,000. However, due to lower than expected revenue in the second quarter, Amazon shares have been hovering around 990 US dollars.

In addition to the Prime member, Amazon is another pillar of the AWS cloud services, business revenue in the second quarter increased 42% year on year, operating income of $ 916 million.

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