Apple TV may be regarded as a roller coaster after the ups and downs of Apple devices, it has become a lot of people in the eyes of the chicken ribs like equipment from the pioneering equipment, but now it seems, perhaps the new Apple TV will have a real impact to the Apple Corp.
Now the Apple TV after the reunification, many of my friends think that it has lagged behind many competitors, but two days ago, careful users found that apple is likely to launch a new Apple HDR support 4K and TV.
Analysts believe that if the new Apple TV really can have so much progress, then it may pull the Apple TV series from the quagmire, but also help to promote the growth of iTunes video revenue.
Apple has always been famous for its secrecy, especially in new products, as long as you look at the rumours surrounding iPhone 8. IPhone 8 will be released once a Apple Corp over the years the most important, this product will be released in the immediate influence to the Apple Corp, but before it released in a period of time, apple is still no comment. What we can do is from iPhone suppliers struck near the side to knock some Yizhenyijia spy.
And on the 4K Apple TV, Apple seems to have an inadvertent disclosure. Of course, such disclosure is routine or really revealed, we do not know for the time being, but there are still many consumers tend to believe that Apple will launch a 4K Apple TV.
Now it may be hard to imagine, but in 2012, Apple had a 56% share of the video streaming market. Although Apple TV also created great value in 2013, the Apple TV series soon fell behind. Roku has expanded its cheap products, including Amazon Co and Google, into the media streaming market.
In 2015, Apple has finally released a new Apple TV, and with the arrival of tvOS, it has an application store, it can play video games and won the support of Siri, but it starts at $149, which is much more expensive than its predecessor, but also more expensive than competitors. Most important of all, it lacks 4K video support - something that competitors can offer. With the mainstream of 4K TV, Amazon and Netflix quickly increased 4K video content, which also makes Apple TV 4 never really popular.
Many data show that Apple TV's sales in 2016 were down year by year. Data released earlier this year show that only 5% of households in the U.S. market use Apple TV, compared with 21% and 18% for Amazon's FireTV and Roku, respectively.
With the growing importance of streaming video, the importance of 4K, Apple, and TV is growing.
In addition to increasing sales revenue for Apple TV devices (projected by 2021, the streaming media market will grow at an annual rate of 10%), so the Apple TV is also a platform. A new 4K Apple TV will also help to improve the iTunes video sales and leasing business, and promote the service sector revenue growth, while service income is becoming an increasingly important factor in Apple's share price.
Ultimately, the success of 4K Apple TV (when it comes) may not lie in its support for Ultra HD video or HDR content, and prices will be an important part of the equation. Consumers have become accustomed to paying $89.99 for 4K Amazon Fire TV, and it can also play games and provide Alexa intelligent voice support, while other 4K video streaming devices are even cheaper.
Analysts believe that if the Apple TV starting price is $149 or more expensive, so apple is likely to completely lose the living room. If the final price of $99 Apple released 4K Apple TV, then they will be from Apple TV sales benefit. Of course, perhaps the higher the price of 4K Apple TV also will be bring the contents and functions of other more interested us, but it is always good at Apple.