In July 30th, Google's Alphabet Department has started to use Facebook for Snap to deal with Facebook, which follow the part function of Facebook, and more intense competition. As we all know, Facebook has recently introduced many similar functions to Snap, which to some extent has curbed the growth of the number of Snap users.
Repay a man in his own way. For the last two weeks, Google has also adopted Facebook as a way of dealing with Facebook. Google's measures include the following:
First, the mobile data and function of the application was updated, let the mobile application look and Facebook
Third, users began to push notifications to desktop Gmail users, suggesting that users try to use Google Corporation's mobile version of the application. This marketing technique has long been known because it is exactly the same way Facebook used to notify hundreds of millions of users of trying to use Instagram. Instagram is a social service that grew by 40% to 700 million people between June 2016 and April 2017.
Google showed that these measures, although the company has gave up its own social network products Google Facebook hopes to catch up, to a great extent, but Google still thinks some functions follow part of Facebook is a very meaningful thing. This is not a bad idea, from this point of profit and fast Facebook the development can be seen.
Market research firm CFRA asset research project leader Scott - Kessler (Scott Kessler) said,
Mobile messaging application Google update now joined the weather, restaurants and other activities, the localization of the data, and related articles with media partners. However, these measures also need to pay more attention to Google, because it also exposed the biggest concerns of the company
Kessler said Friday in an interview with CNBC said,
Before the user to the search box to enter search keywords, to provide appropriate information related to mobile application users, it also has some influence. Kessler said,
Different price tracks
Of course, it's impossible to say that Internet users have stopped using Google for web search business.
The second quarter of this year, Google's pay per click number grew 52%, this performance boost Google's online advertising revenue increased to $22 billion 700 million in the industry-leading level. In this regard, Kessler said,
However, the second quarter of this year, Google's cost per click
Affected by these adverse factors, Google released second quarter earnings after the share price fell by 3%.
Unlike Google, the average price of Facebook advertising has risen by 24% year on year. Facebook's share price rose to an all - time high in the past week as quarterly revenues, profits and expenses were better than market expectations.
Data show that in the second quarter of this year, Facebook mobile advertising revenue grew by 53%, and has accounted for the entire advertising revenue of the company's 87%. of course, Facebook5's core product is more suitable for mobile advertising business, because these ads with Facebook
Details of Google and Facebook's growth in the second quarter of this year show that Google may need to try more Facebook measures.
To sum up, for any enterprise, it is not a bad thing to follow some of the positive measures of other companies. (compile / Jin Quan)