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Jingmei US version of friends circle advertising! Facebook wants to test Messenger ads globally

via:博客园     time:2017/7/12 14:00:27     readed:905


According to foreign media reports today, Facebook officially announced that it will be in the global promotion of Messenger advertising test version to further expand revenue.

The beta will be available in Australia and Thailand for the first time.

According to foreign media reports, Facebook Messenger in the form of advertising more biased News Feeds (information flow) ads, whether it is title, descriptive subtitle, or pictures and advertising language, and information flow ads are consistent. These ads will appear on the Messenger main screen and be tagged as & ldquo; promotion & rdquo ;. The ads displayed on this page can be linked directly to the advertiser's website, or directly open the Messenger dialog.


Source: marketingland

This means that in the next few weeks, Messenger in the world has 1.2 billion monthly users will be harassed from the type of advertising.

Some analysis shows that the form of advertising will further enrich the Messenger advertising products, which will be linked with Facebook and Instagram generated. Advertisers can also use the original & ldquo; promotion & rdquo; advertising with Messenger users to establish contact.

According to Messenger product manager Stan Chudnovsky said that this is entirely for the income. He said that advertising is "our current way of making money", although the company is still considering the other business model, but are related to advertising. In simple terms: as long as you can earn huge profits through advertising, do not expect Facebook will have any hesitation. But Facebook really care about the specific type of ad you see. Although the ads that jump directly to the site are acceptable, the company wants to direct the user to chat with the business.

Stan Chudnovsky said that if you talk in a chat application, you are more likely to respond. The problem is that this may be back to the user resentment.

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