July 3, after using AI to launch two tools to filter spam messages, comments and spams on Facebook last week, Facebook once again said it was adjusting the algorithm behind News Feeds to limit click fraud, sensational sites, and false information Spread.
Facebook said that the adjustment will reduce the "small group" was found every day to spread a large number of low-quality public content of the user influence. The point of contact with the algorithm is that Facebook will use the algorithm to adjust the weight of the link from a particular spam sender. At the same time, the algorithm can also be based on the user's current response to different content, the user can see from friends, advertisers and other sources of what content, and the sort of these content.
But Facebook said that in the daily release of more than 50 users of the content, only about 0.1% belong to this category. In addition, this adjustment only affects the links that these users share, without affecting their published photos or other content.
According to Facebook is responsible for News Feeds vice president Adam Mosseri said: "On Facebook, a small group of users every day to share a large number of public content, which is actually to the flow of people to create garbage. & Rdquo;
Last year, the US presidential election period, Facebook has repeatedly false news and widely disseminated, the impact of bad. Which makes the rubbish has been struggling for many years Facebook again so widely criticized.
In fact, Facebook can be described as troublesome recently. The end of April this year, Facebook Live live killings occurred on the world have caused no small shock. Then Zuckerberg announced that next year will employ 3,000 employees to deal with the bad content on the site, but also to increase efforts to remove murder, suicide and other acts of violence video.
However, relying on manual operation can not completely solve the problem, now, for active users has reached 2 billion Facebook, you must take "technology + manpower" two-pronged approach to further processing information screening. It is worth noting that, News Feed Ads Ads as a major source of revenue for Facebook advertising business, the regular adjustment of the algorithm is also the source of its continued power. So Facebook has been in accordance with the situation at any time to adjust News Feeds algorithm, it is not unreasonable.