Apple should buy IBM.
What is the reason? Because Apple needs IBM's artificial intelligence software Watson, with Google, Facebook, Microsoft and Amazon decided to male and female.
Apple and these companies are playing a life and death duel, they are through the monopoly of advertising, hardware lock or not profitable commercial pricing means, trying to attract consumers firmly in their respective ecosystems inside.
One of the key weapons in this contest is natural language processing (NLP), an artificial intelligence technique. NLP allows the machine to accurately understand human voice, interpret the individual request, and make a reliable answer.
Amazon Alexa lead all the way, Google with Google Home followed, Microsoft also has its own Cortana. Apple has always been very upset, not reliable Siri fell behind.
The more powerful the understanding of the computer, the customer experience will be more perfect. By integrating and analyzing a large number of seemingly unrelated data about customers, the five giants (known as "GAMFA") are expected to attract a larger share of their respective ecosystems.
Watson happens to be able to play its director. If you can buy IBM, Apple will be a world-class machine learning platform, the system can digest and analyze large data sets for enterprises and consumers to give the most reasonable advice and the most reliable answer.
IBM has been keeping Watson focused on solving business problems (such as hospitals and insurance companies), and Apple can also take advantage of Watson's power to translate into consumer advice (such as next purchase, personal financial planning and personal health management). Watson is expected to become the iPhone user's second brain & rdquo ;.
Apple will be able to check the ticket tomorrow, after all, its cash reserves of up to 268 billion US dollars, while IBM's purchase price will be between 200 billion US dollars to 250 billion US dollars between.
What is the possibility of this deal? Low to zero.
Apple will have to find a home for most members of the IBM product mix - probably Michael & middot; Michael Dell will welcome IBM's products into his business kingdom. In addition, Apple is now focused on the development of cars, which makes it spare. But then, is it not cool to carry Watson's brain parts?