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Google Play store unprecedented promotions: everywhere is half of the fold

via:博客园     time:2017/6/30 12:30:27     readed:1376

Now we have an important day, the tenth anniversary of Apple's iPhone market, the media published a variety of articles, reported Apple's mobile phone to the world brought great changes, but I do not know whether it is intended, Google mobile content store (Play) recently announced a Crazy summer big discount.

For the Play store's old users, now is a time to buy games, enjoy the contents of the film and television drama the best time.

According to the US science and technology news website Engadget reported that the Google store this discount rate is unusual, involving the film, TV, media, music and other content.

For example, the price of renting any movie (that is, downloading to local equipment, time-watching) is only 99 cents, which includes the latest release, and in the past, the new movie rental price of up to $ 4.99.

For the TV series, Google gives a 50% discount.

For some excellent games, Google announced two discounts, including the following popular games: "Star Wars: Knights of The Old Republic", "Call of Duty: Black Ops Zombies", "Final Fantasy Tactics and Reigns".

Many users also subscribe to newspapers and magazines through the Google store, Google also made a 50% discount, the current subscription of the "New York Times" digital version, only need to pay half the price.

In the digital books, Google also opened a 50% discount to the huge discount, different types of book discounts vary.

In addition, Google's official music streaming service will also offer a four-month free trial period. This is more than a month for Apple music. If the trial is satisfactory, the user can pay $ 10 a month to become a long-term member.

Google this time is a time limit for the summer big promotion, application software, games, books, music discounts continue to July 6, the preferential film rental prices continue to July 13, the other received some of the concessions, Must be completed before August 13.

Google Play and Apple AppStore are the world's two major mobile device digital content retail platform. However, Apple AppStore is the only retail platform in the iOS ecosystem, Apple for all income extraction into three percent, the industry called "apple tax" and "tax". According to the latest statistics, the first half of this year, Apple through the mobile store into the income, reached 4.9 billion US dollars.

In contrast, in the Andrews ecosystem, almost every smartphone maker has built its own mobile content store, in the Chinese market, the Google Play Store is simply removed by mobile phone manufacturers, Google can not get any income.

Data from various agencies show that Google Store downloads more than Apple's stores, but because Apple's consumer spending is strong, so Google Play's total revenue is only about half of the total revenue of Apple's software store.

Recently, Apple for iOS software users to reward, led to outside criticism, and Andrews in the ecological there is no such practice, mobile Internet companies in the Andrews software in the reward function has not been any impact. Apple's move, but also to make Internet companies pay more attention to Andrews version and Andrews users.

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