The past two years, OPPO continued to force in the intelligent mobile phone market, although there is still no such flagship intelligent mobile phone 835 or 820 Xiaolong Xiaolong, but in the end with Qualcomm processor, mix well in 2000 to 3000 of the market price, especially the R9 series models, last year is in the best-selling domestic intelligent mobile phone. However, R9 is already last year's thing, OPPO this year's flagship model is R11, many people doubt that R11 can continue brilliant?
This question is difficult to answer, but from the current point of view, OPPO R11 has taken great pains, not only omnipresent advertising, but also invited a number of celebrity endorsers, including Di Ali Gerba, Yang Yang, Yang Mi, William Chan, Li Yifeng, Tfboy and Jay Chou and so on, is to OPPO R11 two held a special conference, which is also associated with the Zhejiang satellite TV global broadcast, for half of the entertainment stars to help out.
However, OPPO in order to continue brilliant, behind the work done is not limited to this. The key is, although OPPO is not equipped with high-end processor flagship, but there will be the end of the processor's mobile phone flagship flagship determination. Recently, the network insiders broke the news that OPPO had personally involved in the development and optimization of the Qualcomm snapdragon 660 processor, not only won the most capacity Qualcomm snapdragon 660 months ago, but also signed an exclusive agreement with Qualcomm, R11 will have the exclusive right to use the 660 Xiaolong two months.
This means that in the OPPO R11 listing two months time, any competitor will not get Qualcomm snapdragon 660 processor orders, there is no way to produce new machines. Insiders said that due to OPPO and VIVO in last year's dazzling performance, the blue and green plant has become the most important logical Qualcomm partners, mainly because of the world's five largest manufacturer in three, apple and HUAWEI have independent processor Qualcomm, there is no reason not to choose the catch.
Therefore, in the marketing of OPPO, has the comparable 660 Xiaolong Xiaolong 820 flagship reputation shaping up strategy. In order to create a flagship image, Spectra 160 ISP and DSP joint optimization of OPPO already with Qualcomm, hoping to ensure that R11 reached the flagship in imaging level, after all, the configuration of the rear 16 million pixels wide angle lens 20 million pixels dual camera telephoto lens configuration luxury flagship configuration, no other features in the chip must end chip on the complement.
According to OPPO's official statement, the portrait model of R11 phones is OPPO labs, which lasted 12 months, and tested and debugged hundreds of everyday scenes.
But is R11 the real flagship? In fact, from the point of view on the chip can be negative, because only in the CPU 660 Xiaolong Xiaolong slightly closer to 820, but the performance of GPU is a little bit more, and even if the specifications and features are mostly similar, but in fact they have a world of difference, the overall competitiveness on 820 Xiaolong Xiaolong 660 still pulled out a large a grade.
It can only be said that in the next two or three months, OPPO R11 sales is critical, as far as possible to avoid other competitors Xiaolong 660 mobile phone market point of time. At present, the number of OPPO official reservations R11 is nearly 7 million, and is still rising. Does this mean that the price increases to 3200 yuan R11, in this year can easily break through tens of millions of sales?