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Apple Music big wave advertising campaign campus students half price 5 yuan / month

via:博客园     time:2017/6/1 15:01:23     readed:1709

Apple Music Media Music Service Apple Music for the first time for the student member price advertising creative delivery, it is learned that Beijing, Shanghai, Guangzhou, three major colleges and universities have landed a variety of themes Apple Music advertising, students half a monthly price of 5 yuan & rdquo; Marked quite conspicuous.


Apple Music student member service opened in December last year for the Chinese mainland members, in line with the relevant requirements of the student members only the original price of 10 yuan / month in general, that is, 5 yuan per month to enjoy the full price of Apple Music services. For the identification of student members, Apple is currently targeting college students (including college) group, the total length of this offer is limited to 48 months, at the same time, student members can still enjoy the first 3 months of Apple Music free concessions.



In the first wave of Apple Music advertising, Apple selected Ouyang Nana, the palace and Dear Jane (Hong Kong well-known band) and other young artists, "offline, no music" and "pure music, no spots", & ldquo; ; Enjoy downloading, music "and other advertising words are out of the Apple Music unlimited download, offline, no advertising and other features of pure music.


Over the past few years, including iPhone, iPhone creative shooting proofs, iPad and other topics of Apple ads frequently appear in the major cities of outdoor billboards, the recent effort to push Apple Music student members, it is from the software service level to promote the attempt, To further tap and cultivate the student groups of payment habits.


According to Apple's senior vice president Eddie & middot; Kuyi revealed the information, Apple Music paid users have far more than 20 million, and from the recent quarters of Apple's earnings point of view, from the service-related revenue growth, The overall yield of a beautiful report card, in May this year, the company's market capitalization once exceeded 80 billion US dollars mark, according to incomplete statistics equivalent to more than 183 countries have exceeded 2015 gross domestic product (GDP).

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