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Mining incremental market OPPO, HUAWEI scramble for young groups

via:博客园     time:2017/5/8 9:00:39     readed:1229

Counterpoint data: 2017 smartphone shipments in the first quarter growth rate ranking

Who can lead the market, HUAWEI and OPPO who can get a larger share of the next competition in the smartphone growth in the environment, these problems seem to be difficult to accurately answer.

But the data from the market can be seen, HUAWEI P series and glory, OPPO's R9s, vivo X9, these flagship fashion group of young people become the main force in the first quarter shipments. Sainuo analyst Li Rui first financial reporters, have doubled the growth of 2500 yuan to 3000 yuan price segment sales in February last year.

Obviously, the occupation of the young market has now become an indispensable step to snatch incremental market, which, HUAWEI, OPPO and vivo who will not relax.

From color innovation to fashion resources

Last year, OPPO R9 launched a series of gold, rose gold, snow ash and Barcelona customized version (Lan Hong) four colors, and HUAWEI in this release of the new P10 has multiple colors, carved carved gold drill drill, blue obsidian, rose gold, white ceramic etc..

Why choose green? In Spain's P10 launch site, HUAWEI invited the Pantone color Institute (Pantone Color Institute) for all questions relevant responsible, in the research and Practice on both sides, they think the grass green will become the most popular color this year.

OPPO PR Director Jiang believes that Ziyun color change has been a feature of OPPO mobile phone, she told the first financial reporter, as early as in previous generations of OPPO, the color of the concept has been penetrated.

You can see the brand around their property, HUAWEI and OPPO in subsequent marketing is not lax, including fashion win.

At the beginning of the year, Zhang Yishan, Guli Nazha, Mao Xiaotong, Han Dongjun, Sun Yi and other entertainment stars have micro-blog in drying out the red OPPO R9s mobile phone, this is also the "bazaar" editor in chief of a group of customized version of somans and OPPO to finalize the New Year gift, attention and forwarding number ten huge. With the fashion circle of people and micro-blog continue to create and deliver the product is a good sense of fashion OPPO.

For the late start of the HUAWEI, but also slowly accumulate resources with time. With the "VOGUE" remake of the classic film to allow the outside world to see a start.

Who is the market leader?

Although in many interviews, the share is not the focus of attention of the two companies HUAWEI and OPPO, but in the data ranking, will inevitably be compared to the outside world.

IDC recently released the first quarter of 2017 report Chinese intelligent mobile phone market, HUAWEI shipments ranked first, 20 million 800 thousand, OPPO ranked second, Volume 18 million 900 thousand, vivo ranked third, shipments of 14 million 600 thousand units. Ranked fourth in Apple shipments of 9 million 600 thousand units, down by 26.7%, the number of shipments of millet millet 9 million 300 thousand units, down by 7.5%.

Earlier, the international research institutions IHS data show that the domestic smartphone market sales in the first quarter of 2017, OPPO ranked first with 21 million 220 thousand units; HUAWEI ranked second, sales of 20 million 800 thousand units, vivo ranked third, sales of 18 million 200 thousand units. Apple and millet were ranked 12 million 400 thousand, 8 million 100 thousand, four or five.

It is worth noting that, in addition to R9s fresh green version, OPPO did not launch a new product in the first quarter.

But it can be predicted that the mobile phone market will continue to be fierce competition. From the beginning of May, the brand's flagship product manufacturers began to release, although in the list, the force of the domestic mobile phone Samsung apple out of the top three position, but this is not a race, the pressure will produce S8 sales of the domestic mobile phone gradually in the two or three quarter show.

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