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Force enterprise-class market, Microsoft Hololens opened up a new road for VR

via:博客园     time:2017/4/24 17:08:27     readed:1031

发力企业级市场,微软发力企业级市场,微软 Hololens 开辟了一条 VR 新道路

In recent years, Hololens worked with BGC Engineering, from mine planning to debris flow modeling, which helped BGC Engineering and its customers visualize a scene and solve engineering problems.

In March, HoloLens collaborated with Cigna to use Hololens in the field of health examinations to encourage people to understand four health data: blood pressure, body mass index, blood sugar and cholesterol. At the end of March HoloLens developed the MR application series "Clairity", so that airport traffic control in the harsh environment can still be carried out in an orderly manner.

In early April HoloLens and VR education platform Likeliqe cooperation, Lifeliqe is looking at the students in the 6-12 grade. The company had previously launched educational content to htc vive, Windows PC and iOS.

Microsoft recently announced that Hololens has partnered with the well-known elevator company thyssenkrupp in Canada because the installation of the elevator is challenging because each staircase is unique and does not have a size fit for all. The installation of each elevator must be a separate staircase, so measuring, manufacturing and installation takes a considerable amount of time. Using HoloLens can make these steps more efficient. Incorporating HoloLens into the manufacturing industry could make the process four times faster than before.

And then earlier Citibank, Volvo, in a bureau, Microsoft with their Hololens menacing, vigorously expand enterprise customers, the VR market will have an impact?

Unlike the hustle and bustle of VR, Hololens silently expanded, eroding the enterprise market

Microsoft launched the MR head was Hololens appeared some placid, after so long time, the application of less than 200, compared to the next dumplings as three platforms a week can be dozens of applications VR, & ldquo ; The amount of "level" is really superficial

The original media evaluation Microsoft's MR head was Hololens will be like they launched the Windows Phone generally applauded, and Windows Phone really good reputation in the user, has been hailed as the most sensitive system, reputation is good no content adaptation is also Vain, Windos OS version of the QQ are no longer updated, for Tencent such social education gluttonous, any worthy of the social circle should be inserted, even Tencent have gradually abandoned the Windows Phone platform, can imagine how Of the unpopular.

So basically equipped with the Windows Phone phone in the smart machine market are all the way down, did not see any improvement, trying to hold the Microsoft thigh Nokia finally had to completely withdraw from the mobile phone market, cut off the mobile phone business.

There are media speculation Hololens in the field of man-made reality will not be long, naturally is reasonable, Microsoft's business development capabilities seem to have been tightly nailed to the operating system and office software, quietly eat last century's starting bonus The

But these can not deny the status of Microsoft in the field of science and technology, there is no doubt that it really has a remarkable eyes, its achievements in the operating system market has deeply affected the reality of the field in the field of man-made, it knows the new revolutionary technology The best consumers of products are businesses and institutions, not ordinary consumers.

Hololens, which sells for as much as $ 3,000, has made most consumers trying to test the water, but its excellent performance and portability attracts many enterprise customers, and that's what Microsoft expects, The Hololens bring effective improved feedback with ample development funds.

From the above-mentioned Citibank, in the construction of a bureau and other multinational companies, to Likeliqe, Cigna such industry innovators, Hololens in the enterprise market full flowering. VR Daily reported that in the Microsoft Hololens development plan, the initial through the enterprise-class consumer market, access to good market reputation and sound capital flow, the Hololens project to maintain their own operations, while continuing to increase R & D investment to seek further technological breakthroughs , In the technological progress of production costs decline, the content of ecological shaping, slowly down the general consumer market penetration, to achieve the top-down market natural expansion.

Although with the traditional channels of Microsoft marketing resources, but Facebook and other giants do not use their own core resources to promote VR?

I believe that in the Microsoft Hololens development plan, the initial through the enterprise-class consumer market, access to a good market reputation and sound capital flow, the Hololens project to maintain their own operations, while continuing to increase R & D investment to seek further technological breakthroughs, In the technical progress of production costs decline, the content of ecological shaping, slowly down the general consumer market penetration, to achieve the top-down market natural expansion.

发力企业级市场,微软发力企业级市场,微软 Hololens 开辟了一条 VR 新道路

Seemingly not conflicting, but Hololens will be the rival of the future VR market?

2016 HTC, Oculus, SONY have released VR head, triggering VR market outbreak, but also makes the VR market into the HTC, Oculus, SONY melee, soon after there will be LG compete for the next. Tripartite faculty are trying to create a unique content of the ecological circle.

HTC throws out VIVE X accelerator, SONY resorted to the China Star program, Oculus recently announced support for Korean start-up companies, the world's man-made real field as if the VR has taken away the glory, the three giants can be described as high-profile.

When the VR business focused on the general consumer market, fighting each other to fight you die when I live, Microsoft Hololens has been in the education, manufacturing, medical and other enterprise-class market a single wind and water, seemingly not and Hololens will impact VR market? In the VR Daily News, Hololens impact VR market in the future is likely to happen.

May be out of the market orientation, the main user of the different, three VR giants and Microsoft in the artificial reality of the development of the contrary. The former because the parent company's core products to face the user is an individual consumer, so the focus in the general consumer market (but also because the general consumer market is huge, easy to enter), goSurrounded by the cityThe route. The latter Microsoft is more dealing with business users, Hololens market focus on the enterprise market (but also taking into account the high price, the enterprise market spending power higher), goUrban radiation ruralThe route. The two are like two intersecting lines, the only intersection is because both belong to the field of artificial reality, just the future market conflict lies in this small intersection.

As early as March, when Microsoft and other companies to develop Windows Holographic (Microsoft has announced Windows Holographic renamed Windows Mixed Reality) operating system and launched a series of head office, the outside world generally believe that Microsoft will focus on this year VR market. But since then there is no further news, Microsoft is still focused on the expansion of the development of Hololens, it seems that other companies want to rub the VR heat up Microsoft to join in the fun, but the VR Daily News that Microsoft may want to do the second VR market Valve, the system to seek hardware partners, cooperation into the VR market, for the future Hololens mature after entering the VR to prepare.

Microsoft's intention is clear, to win over third-party companies into the VR market, because the bottom of the platform is based on Windows architecture, so consumers can clearly feel the presence of Microsoft in the VR market, quite a while I am not in rivers and lakes, rivers and lakes But the spread of my legend means. Microsoft itself focused on the MR head was Hololens, the first to occupy the enterprise market, corporate radiation workers and then the second radiation to the entire artificial display market.

If the VR industry in the future pressure over other man-made reality, Microsoft can carry Hololens in the enterprise market reputation into the VR, both with third-party companies to continue to do the system to do the system to drive third-party companies compete with other VR manufacturers, And can personally fight off, won their own share. If the MR industry pressure over other man-made reality, by virtue of the enterprise market starting bonus, the future MR no one can compete with Microsoft.

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