BI Chinese station reported on April 14
Instagram announced Thursday that since the launch of Instagram Stories in August last year, more than 200 million people have used this feature, which is higher than the 150 million people in January this year. This also means that Instagram Stories has more than the number of functional users in February this year has 158 million users Snapchat.
Instagram Stories allows users to share photos and videos with limited time, and only those who care about their friends can see these photos or videos within 24 hours. Instagram Stories cottage Snapchat Snapchat Stories function, almost even the name is the same routine, and the latter function is to allow users to share within 24 hours to share photos and video.
Since August last year Instagram launched Stories function, Facebook has been constantly cottage Snapchat core function. Since then, including Messenger, WhatsApp, Facebook applications have all increased the Stories function.
Facebook said that in the product line to increase the Stories function, allowing users to share more, lower than the user to share the possible decline in the impact of the company. Snapchat has long been adhering to the short-term format to encourage users to more often, more expression of the idea of sharing.
Instagram on Thursday added some new features in Stores, including the location of the expression and increase the role of self-timer expression.
Facebook CEO Mark & middot; Mark Zuckerberg (Mark Zuckerberg) in the previous earnings conference call has said, Instagram has about 400 million active visitors. In the Snapchat parent company Snap's prospectus, the company said that Japan's active access to users is the company's business "key components" and "rdquo ;.
Instagram Stories increases the number of users, while Snapchat faces strong pressure to increase the number of users. After the introduction of Stories in Instagram, Snapchat's subscriber growth has slowed. According to the plan, Snap will be released on May 10 after the company listed the first earnings, the company's investors eager to see whether the company's growth is to speed up again.