From 2017 F8 Developer Conference there are less than a week, Facebook today announced gratifying data, announced Messenger active users has more than 1.2 billion. In July 2016, Messenger monthly active users for the first time more than 1 billion, which marks the user growth rate of up to 20%. In addition, Messenger users also accounted for Facebook 16.8 billion active users in 64%, 9 months ago, an increase of 4%. But unlike before, Facebook declined to provide details about the use of its application.
Messenger added 200 million active users, which may be due to Facebook in the past few months released a large number of updates, including the launch of Messenger Day (24 hours away from the graffiti filter photos and video), launched polling and quick reply To encourage P2P payments, allowing users to easily switch between video and phone conversations, introduce unified inboxes for applications such as Messenger, Instagram, and Facebook to manage all the information, upgrade camera functionality to support photo and video art and effects, add group video chat , Group payment function, the release of Messenger Smart Assistant M support suggested reply function.
As the rising trend of Messenger continues, Facebook may introduce advertising to this platform. Facebook has tested this functionality in selected groups in Thailand and Australia, who can see ads on the main screen of chat applications, which is likely to expand in the future. David Marcus said that Messenger's business model is closely related to advertising, it does not pay attention to payment or business, but to increase advertising that the company to bring more revenue.
From another perspective, Messenger has more than 1.2 billion active users, proving that it has become a more important part of people's daily lives. In July 2016, Facebook claimed that voice calls through Messenger accounted for 10% of all VoIP calls. Whether this ratio has changed is still unknown, Facebook did not respond. But it is better to communicate with friends than in the past, but to provide better communication between friends, interacting directly with the brand, or interacting with brand chat robots.
At the upcoming F8 Developer Conference, everyone's gaze will focus on how Facebook will further drive the growth of Messenger platform users and how to convince us to spend more time in this chat application. (Compiled / gold deer)