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WeChat to the Hong Kong merchants Weapon, with "pay + members" to allow visitors to buy more fun to buy

via:博客园     time:2017/4/12 0:00:30     readed:1690

Many people have been accustomed to go out without a wallet, and in the way outbound travel, can use mobile phones to pay more and more scenes, known as "shopping paradise" that Hong Kong has become a WeChat cross-border payment of the important layout of the market The

WeChat payment team, said WeChat payment has covered most of Hong Kong's mainstream business, such as Sasa, Bonjour, Watson, LUSH and other popular businesses have access to WeChat payment.

For businesses, WeChat to pay efficient and convenient way to pay in addition to improving the cash register efficiency, but also spawn more business. "In the past, customers spend a lot of time on the line pay, and now see no people line up, but will slowly visit, will increase the number of opportunities to buy." "Some businesses say so.

British beauty cosmetics brand LUSH although not into the mainland market, but also opened its WeChat public number and during the Spring Festival this year will be WeChat payment to its Hong Kong stores. According to LUSH published data, in February by the WeChat payment of the average consumer spending is higher than the general store consumption of 4.6%, of which nearly two-thirds of the WeChat payment users are concerned about the LUSH Lan Shu official WeChat service number, conversion rate high.

However, WeChat would like to change not only the way visitors pay, but also want to provide more solutions for businesses. In April 11th, "WeChat wisdom workshop" in Hong Kong speech, WeChat team officially released to the Hong Kong market, "payment + member" solution.

"In the event that each payment occurs, it helps the merchant to identify the consumer and provide a series of refinement in the background," he said, "and" Commercial operation ability, lay the foundation for the next single business.

Retail chain brand Watson in the event site to the Hong Kong industry to introduce its operating experience in the Mainland: 9 months new fans 1 million, member sales accounted for from 30% to 60%.

WeChat payment team said that the future will also run the Mainland more mature WeChat payment solution to promote the outside, to provide users with a truly cash-free experience.

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