Recently, at the Adobe Summit, Adobe launched the new Adobe Advertising Cloud & mdash; it is the industry's first end-to-end platform for managing ad serving in traditional TV and digital formats. It combines Adobe Media Optimizer (AMO) and the recently acquired TubeMogul technology, simplifying cross-channel and cross-screen video advertising, display advertising and search advertising delivery.
Advertisers are facing increasingly complex and decentralized market environment, and television and digital media planning and purchase has been disconnected. With the popularity of various types of equipment and a large number of data increases, the advertising process is more cumbersome. According to the latest Adobe Digital Insights Advertising Report, 47% of the world's marketers think one of their biggest challenges is the lack of integrated data and media buying solutions. To help advertisers more effectively reach customers in this environment, Adobe launched the Advertising Cloud, so that the entire advertising planning and purchase process is unified and smooth.
Adobe Advertising Cloud is now available worldwide and offers the following three features:
1. AMO Search: Search management platform.
2. AMO Demand Side Platform (AMO Demand Side Platform): to achieve display advertising, social advertising, video advertising and the purchase of systematic television advertising automation.
3. AMO Dynamic Creative Optimization (DCO): Dynamic creative optimization combined with Creative Cloud.
Adobe Advertising Cloud has helped more than 1,000 corporate customers worldwide manage about $ 3.5 billion in annual advertising budgets, including Allstate, Ford, Johnson & amp; Johnson, Kraft, Insurance (iberty Mutual), L'Oreal (L & rsquo; Or & eacute; al), MGM, Nickelodeon and Southwest Airlines.
"With Adobe Advertising Cloud, the brand can centrally plan and purchase all ads through a single trusted platform, with full transparency in the position of advertising and its business growth," said Brett Wilson, vice president and general manager of Adobe Advertising. The benefits. We are building bridges between the different media gaps, because it exists not only in television and digital platforms, but also in brand advertising and effect advertising. & Rdquo;
In addition, the Chinese enterprises generally through the tender to choose, there are companies in the country as Adobe as a foreign company, when landing in China, what threshold?
In the interview, Adobe told the goods business comment: "We will be in accordance with the requirements of customers, each region will have our (partners), to help us to land a lot of some of the local norms. We in the backend, to provide this platform knowledge and technical support, so at the moment we grew very fast.
The requirements of the cloud, according to the industry, the focus is also very obvious, the government may be more concerned about the public cloud, private cloud, but in the relevant business which, in fact, still concerned about his experience more, it is on the one hand, another Aspects, customers buy products, I can sell public clouds, you can also sell private clouds. Whether it is customer experience or digital transformation, what kind of problems encountered, our consultants can meet his needs to meet industry requirements of the service.
What are their needs in Adobe's contact with Chinese customers? Adobe tells the story of business reviews: Most of the domestic customers face the problem is: after the money, immediately hope to see the results. All customers are hoping to quickly improve his conversion rate. Or every one of his VIP's contribution every year can be improved, that is, his specific requirements, how we through our several sets of product portfolio, can help customers in three months to six months to see the effect Is what we need to do.