Facebook to spend $ 2 billion acquisition of Oculus, which led to the technology industry for the virtual reality of this ancient technology another upsurge, the global virtual reality (VR) investment and business surge. However, Oculus, who has been a leader, has been in trouble, and the company's rumors, Palmer Luckey, will leave Facebook and Oculus again.
According to the US CNN website, Oculus spokesman confirmed to the media, Rocky is about to leave Oculus company, is currently his last week here. The spokesman said: "We are very grateful to him for the contribution of Oculus and virtual reality, hope he is all right. & Rdquo;
Zuckerberg spent $ 2 billion to buy Oculus and showed a keen interest in the virtual reality market, but now it seems that Oculus's performance has disappointed Zuckerberg and the outside world. In the three full-featured virtual reality helmet manufacturers, Oculus has now become a laggard.
Rocky's departure is not surprising, he has recently fallen into a storm and controversy again and again. In February, Facebook and Oculus were accused of theft of virtual reality business by Zenimax, and Zuckerberg was forced to testify in court.
Subsequently, the court ruled that Roque's conduct violated Oculus and the confidentiality agreement signed by the plaintiff, and the court also argued that Oculus and Rocky did not accurately describe the source of the virtual reality product. The court ruled that Oculus had to pay $ 1.5 billion to the plaintiff.
This decision makes the outside world for Oculus in the field of virtual reality real technology development capabilities questioned.
Sony, HTC and Oculus are selling full-featured virtual reality helmets, and analysts point out that Oculus last year's sales of helmets less than 400,000 units, far below the expectations of the outside world, the company's sales in the three companies is the lowest , As a contrast, Sony's PS VR sales have exceeded 100 million units, becoming the industry leader. As Sony in the field of games and game consoles for many years, now generally believe that Sony will dominate the virtual reality market.
Oculus executives had promised the fans that they would not be too expensive early, but the $ 800 (helmet plus controller) pricing sparked consumer discontent and was allegedly contrary to the original promise. Recently, due to low sales, Oculus announced a quarter price reduction of the product, the entire equipment sales of 600 US dollars. This substantial price adjustment, but also shows that Oculus pricing in the first year of a clear mistake, adversely affected by business opportunities.
In September last year, Rocky was caught in another storm, and he was attacked to support a campaign against Hillary's election to the US president, and to some racist and anti-Semitic remarks. Rocky was forced to apologize, and then began to fade out of Oculus's external activities.
In the fall of the Oculus global development conference, as co-founder of the Rocky did not appear, which makes the media very surprised.
It is well known that the United States Silicon Valley and Hollywood are opposed to Trump campaign for the US president, while Rocky support Trump's move in the technology industry triggered a shock, many developers announced the boycott of Oculus, refused to develop its virtual reality helmet software And content. Some developers also said they would return Oculus's helmets for development to them.
In addition to the Rockets, another co-founder of Oculus was Brendan Iribe, who at the end of the year did not act as chief executive officer, leading the company's PC VR business unit.
According to reports, in the past six months, Facebook began to adjust Oculus's high-level personnel structure, to strengthen the control of Oculus. In addition, Facebook has also recruited millet company responsible for international business executives Bala (once in Google is responsible for Andrews operating system, the global popularity of high), so he served as vice president of virtual reality business for Facebook.
After the announcement of Barak's appointment, the media pointed out that Roquier's position in Oculus has become increasingly embarrassing.
Oculus is facing an unprecedented challenge in the virtual reality market after facing too much controversy and theft of litigation. In some technical indicators or product launch, Oculus have been lagging behind the competitors.
In the Oculus opponent, Sony's advantage and sales rankings are already well known, the current global game developers are developing a lot of content for the Sony helmet, the game will become an effective means of Sony's virtual reality.
And China Taiwan's HTC, also recently held a developer event, executives announced that during the year to support its helmet application software will be more than 10,000 models. HTC's head Wang Xuehong recently also said that I believe ten years later, the virtual reality will become a scale of up to one trillion US dollars of the huge market.