Mashable Chinese station on March 10th reported
In the past few years, Google has launched a large number of chat tools, and later through integration, Hangouts has become the focus of training objects. But the day before the Google Hangouts has been a major transformation.
In order to make Hangouts more friendly to business users, Google put this tool to split into two products, respectively is the video conferencing service Hangouts Meet, and Hangouts Chat, the latter can chat with the team, like Microsoft's Slack.
Meet has gradually started to launch, the product is actually from the Hangouts in the past many people video call feature, which adds a new business oriented features. And the old version of the Hangouts, Meet can support up to 30 people common video calls, in addition to the user can also be added to chat through the computer or mobile client.
Compared with the old version of Hangouts Meet, the user interface has been completely redesigned, all users in the chat easier to see the new interface. Google said that the process of adding video calls are also redesigned, simpler than in the past.
Google is responsible for the Hangouts product director said Scott Johnston, no account, no plug-ins, no need to download, users only need to share a link, it can join the video group chat, both in the conference room, computer desktop or mobile phone client, users need only a few clicks you can enter the chat.
For enterprise subscribers, Meet can also be through a direct telephone number, allows remote users to join in video conference.
The above Meet tools for all users with Gmail mailbox open, but Hangouts Chat is only for enterprise users.
From the functional point of view, Hangouts Chat is a direct competitor of Microsoft Slack, the tool can make the enterprise or organization team to start a group chat, in addition to the support of many third party plug-ins, such as chat robot, or office tools etc..
Google has also developed its own tool for the service of the robot, to help users automatically arrange the meeting schedule.
All along, Hangouts is a common consumer as the object of chat tools. In the PC Internet era, Hangouts video group chat feature to get a lot of users, but in the era of mobile chat, Hangouts gradually decline, far less popular Snapchat, Instagram, WhatsApp and other products.
It is reported that the above Meet and Chat is mainly to the development of enterprise users, the future of Hangouts how to provide consumers with version upgrades, is still unknown.
Foreign media pointed out that, and other products like Google, Google's strategy in the field of communication chat puzzling.
Google had many chat competing products, the formation of internal friction, and later began to integrate with Hangouts as the primary cultivation of products. However, before, Google's internal development team has launched two mobile chat tools, namely Allo, and video chat tool Duo. These two products are introduced in the last year.
In addition, Google is also working on the Android operating system built-in text messaging and chat tools to upgrade, hoping to enhance the user experience to a similar level of apple iMessage.
According to foreign media analysis, many Google chat tools appear bloated phenomenon, but for the Google Hangouts strategy seems to be to re position, Google hopes to use it as a business oriented user chat service, and Allo, Duo (and Android system built-in chat tool) as consumer oriented products.