Internet retail giant Amazon launched the smart speaker Echo, is regarded as the technology industry in recent years, the biggest innovation, Google also emulated the introduction of smart speakers and Google Home & rdquo ;. As a further challenge to the move of the Amazon, Google's loudspeaker has launched the "lively shopping" function.
According to the US science and technology news website ZDNET reports, on Thursday, Google officially in the Home smart speakers to increase the shopping function, the behind-the-scenes role is Google smart voice products "Google Assistant & rdquo ;. Home users want to shop, only need to speak to the speaker, such as "OK, Google, I bought some toilet paper. & Rdquo;
Amazon before the introduction of Echo, the most important feature is the online shopping. The company's developed voice assistant, Alexa, is able to receive the consumer's voice order instructions to complete the entire shopping and payment process. This is also consistent with Amazon's usual expansion strategy, that is, to maximize the promotion of online retail business, to promote the growth of Prime 包邮 members.
In addition to shopping, Echo and the imitation of the Home, but also to achieve control of household appliances, smart home equipment, network song, set-top box video on demand, weather information retrieval and other functions. Because of the openness of the voice assistant, so the family of intelligent speaker integration of third-party functions are constantly enriching them.
Echo's shopping service comes from the main business of Amazon. According to reports, Google in the home to provide shopping services, from their own courier business "Google Express" retail partners, including the Tajit department store, Ulta, Vicente food, Western Kosher and so on.
As we all know, Google did not enter the network retail, but the operation of third-party courier services, for a large number of retail enterprises to provide delivery services. Google's move is intended to promote the search engine business ads and other business, indirectly eroded Amazon's e-commerce cake. So far, there are dozens of retail enterprises and Google cooperation.
Google Home speakers currently retail price of $ 139. According to reports, from now until April 1, voice shopping service will be provided free of charge. The future how Google charges, whether to set up a shopping fee membership system is currently unknown
Google official said in an article, Google assistant to provide shopping function, Google has taken a major step in the next few months, Google will launch more features, so that consumers can buy mobile applications or services.
According to Google's position, Home's voice shopping feature is likely to be integrated with the Play Store for Android devices in the future. Play store is Google's digital content retail platform, covering software, games, movies, TV shows, books, digital newspapers, etc., which is Google in the Andrews ecosystem, the most important and only direct profit means.
In the future, consumers may be able to speak directly to Home, search for movies or popular games they want.
Foreign media commented that Google Home smart speakers into the field of online shopping is a wise move. Amazon's experience has proven that the combination of smart speakers and e-commerce success, while Google did not operate the retail platform, but the shopping business can also promote the goods search advertising, courier services and retail partners business.
According to "The Wall Street Journal" reported that Google and Amazon are upgrading the smart speakers, ready to launch digital phone features, which will impact the traditional telecommunications company's home fixed telephone business.
In the communications business, Google and Amazon have already had a basic product, can be superimposed on the smart speakers. For example, Google has been involved in the past phone calls, Hangouts business video calls and other business, and the recent use of Amazon last year, the acquisition of the enterprise, launched a new video conferencing system Chime. It is not difficult to see that smart speakers will become the Internet giants will be a variety of services to promote the home environment in the landing equipment.
Faced with the popularity of smart speakers, Apple also sit still. According to media reports, Apple has set up a smart speaker project team, is developing a similar product, Apple will also voice assistant Siri implanted in the speaker, the user will be through the speaker access to Apple's vast Java content ecosystem.