Video broadcast has become a new field of network video business, YouTube, Facebook and many other companies have introduced products. Recently, YouTube launched a new mode of video streaming revenue, Internet users pay to make their comments appear in the barrage.
According to the US technology news site TheVerge reported that YouTube launched this new feature called "Super Chat" (Super Chat), which will provide a new source of income for the broadcast source.
Users will see a dollar sign in the chat window when they watch the live video. Users can set the amount of payment. And the length of the message is also related.
Previously, YouTube has introduced a revenue-generating tool for video producers, called "fan fund" (Fan Funding), the launch of the super chat will replace this feature. YouTube's product manager, Barbara Macdonald, said that the super-chat feature allows fans to interact with YouTube video reds for the first time, and the live video author can prioritize fan messages.
According to reports, other video services also launched a similar function, such as Twitch launched called "Cheering" service.
Of course, this feature may make some network spray sub paid "show" some offensive language. In this regard, YouTube said there will be some audit system, the live video author can filter some sensitive words.
In addition, YouTube has several restrictions on this feature, and you want the message to be an adult over 18 years of age and have a credit card.
This revenue-generating feature is now available to a select group of video authors and will be available to global live feeds by the end of January.
And network video, with the rise of video broadcast, companies are also competing for live video author. Previously, Facebook spent more than 5000 million and the United States some of the video network Reds, as well as well-known media, celebrity star signing, seeking an exclusive live status.
YouTube, the world's largest online video platform, has nurtured a host of online video audiences, but under the temptation of rival lucrative returns, YouTube's video voters are shifting to Facebook and other economies with higher returns and more pageviews. High platform.
According to reports, Facebook is considering the insertion of 15 seconds of video ads, and video authors can be assigned to 55% of advertising revenue. Once this ad product on the line, will further lure YouTube video author groups.