Amazon today announced that Amazon Prime Video services are now available in more than 200 countries worldwide.
Amazon previously only in the United States, Britain, Germany, Austria and India, a limited number of markets to provide Amazon Prime Video services, now a large-scale promotion to the global market. Amazon's direct competitor Netflix in January this year to promote its services to more than 130 new markets around the world.
The Amazon Prime Video service is available for a monthly fee of $ 6 (€ 6) per month, with new users enjoying a 50% discount in the first six months.
The industry has long been informed that Amazon intends to promote its Prime Video service, because it is as early as 2015, when the United Kingdom "crazy car show" (Top Gear) host Jeremy - Clarkson (Jeremy Clarkson) James May and Richard Hammond signed a contract to host a new car-themed show.
Amazon said at the time, the company will give the show to hundreds of millions of fans around the world. It was unclear whether it planned to sell the show's broadcast rights to other broadcasters, but in the past few weeks it has become increasingly clear that Prime Video is ready to make the most of it.
One of the hurdles that video streaming services companies face in their global rollout is licensing agreements, which are often marketed on a case-by-case basis. Netflix has a headache for this, but with its original content business development, this is not a problem. However, this is still a small problem, the situation in different countries may be very different.
Amazon is also vigorously making their own original programs, including its launch in mid-November, by the "crazy car show" derived from the program "Grand World Tour" (The Grand Tour). The industry estimates that Amazon is the original content of the largest investment, said the investment amount reached 250 million US dollars.
In order to allow as many viewers as possible to see the "big world tour" and other original content created by Amazon investment such as "The Man in the High Castle", Amazon must be promoted in the world Prime Video service. At the same time, the global promotion of Prime Video services can also be downloaded to those who piracy "big world trip" program to provide a genuine audience to buy the program channels.
Amazon Prime Video provides most of the content in English, part of the content is also available in French, Italian, Spanish and Portuguese and other languages in different versions. In the existing market, users can view the content of Prime Video through web pages, Android, iOS, Fire Tablets and some smart TVs. This service does not yet support Chromecast.
Amazon Prime Video services are usually bundled with the Amazon Prime subscription service, which also includes many other things like free shipping, online music and some other benefits. But Amazon today announced the global promotion Prime Video services did not mention it will expand the scope of Prime services, and now this service is still less than 20 countries.