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Alipay "win" Narita Airport is still only facing Chinese tourists

via:博客园     time:2016/11/16 12:30:38     readed:1719

Although the Chinese people to buy news overseas to gradually reduce, but in fact the number of Chinese people travel abroad has not decreased, of which Japan is part of the Chinese outbound destination is the first choice. According to the Japan Tourism Bureau on July 20 released data show that the first half of 2016 11.71 million visitors in Japan, Chinese tourists reached 3.07 million, accounting for the largest.

Accompanied by Chinese tourists to enter Japan, in addition to sightseeing travel is already in the country to develop a variety of payment habits. In November 2015, Alipay officially entered the Japanese market, the target user is those who come to Japan, Chinese tourists, while the other side of the service is focused on Chinese tourists, high-frequency consumer of several important businesses. At present, Alipay has access to nearly 4,000 businesses, including:

International Airport: Tokyo Narita International Airport, Osaka Kansai International Airport

Home appliances discount: BIC CAMERA, Yamada Motor, love the king, Joshin

Department Store: Takashimaya, Daimaru Department Store, Tokyu Department Store, Odakyu Department Store, Tobu Department Store, Kintetsu Department Store

Duty Free: Don Quixote, more Qing House, LAOX

Clothing brands: Uniqlo, United Arrows, BEAMS

Convenience stores: 7-11, Rosen, the whole family

Drug store: Kirin Hall, Xinglin Church, Welcia

By Japan "national tourism" national policy, Narita Airport as most of the foreign passengers arrived in Japan's first stop, in order to attract the proportion of up to 25% of Chinese tourists in Japan, access to Alipay is also given a very large support. According to Narita International Airport staff, half of the sales generated at Narita International Airport contribute to Chinese consumers. Currently, at Narita Airport, not only Terminal 1 and Terminal 2 of the well-known duty-free shops Fa-So-La, TAX FREE and AKIHABARA shops can use Alipay. Even the largest in Japan, the brand's largest brand mall & mdash; second terminal "5 Fan Street" all kinds of big shops can also use Alipay to pay.

Narita Airport, according to general manager of the retail business department Kamisaki Kamishima, as of November 4, Narita Airport Alipay has access to the merchants from the beginning of the end of September this year, four increased to 71. In addition, in order to meet the activities of Ali Shuang 12, this figure will increase to more than 300 in early December.

Chinese tourists staying at Narita Airport can pay at the airport duty-free shops, at the airport restaurants, and at the rest of the paid air-conditioned lounges. At the same time, Alipay will also automatically through the LBS geographical location to the user to promote duty-free concessions, or even according to the degree of correlation between the brand to push marketing activities.

In fact, Tokyo Narita Airport is only one of Alipay 's strategy to win the "global airport market" strategy. September 26 at the "Alipay Global Airport Summit", Alipay has announced with Munich Airport, Tokyo Narita International Airport, Osaka Kansai International Airport, the world's top ten airports to reach cooperation.

However, in this round of expansion, Alipay targeted mainly to go outside the Chinese users. In addition to as a means of payment, Alipay has repeatedly stressed that they want Alipay can be used as a "lifestyle" applications to service users, and Ali travel, Lynx, Taobao and other groups within the business linkage, to build an ecosystem to & ldquo; & rdquo; Surrounded by "the user's life.

In October 2015, Ant Kimono and Korea Telecom and other 20 local institutions to obtain South Korea's first Internet bank K-Bank's preparation permit, the current K-Bank is still in the preparatory stage, once opened, Alipay will be able to obtain a license , So as to obtain business for the Korean national qualifications.

Ants gold service has not yet carried out for Japanese citizens of the business, ants gold service overseas business unit of the Japanese market leader Chen Qingyang Tencent Technology said: "national regulatory style, business habits, market volume are not the same, so we will Develop strategies based on country-specific characteristics. & Rdquo;

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