In the field of music and video, many manufacturers have begun to try to charge mode. Apple music service, for example, has received 17 million paying customers. The world's largest Internet users original video site YouTube, earlier also launched a pay service Red YouTube, but its current users only poor 1 million 500 thousand people, charging strategy has been a setback.
According to the U.S. technology news site Verge The reported that YouTube was originally a completely free video sites, video mainly from Internet users to upload, YouTube mainly rely on video advertising revenue. But such a model limits the revenue growth of YouTube.
A year ago, Red YouTube officially launched, the user pays $10 a month, you can remove the ad, you can also see some of the exclusive content. At that time, YouTube hopes to use this model, and Netflix, Hulu and other video service providers to compete.
But over the past year, the reality shows that people are less willing to pay for YouTube's video content. According to sources, before the end of this summer, Red YouTube paid a total of only 1 million 500 thousand people, 1 million people have applied for a trial period of pay, but not yet paid the cost.
As the world's largest video website, YouTube monthly active users reached one billion people, 1 million 500 thousand people of the pay scale, means YouTube users is difficult to accept the mode of pay, they would put up with the advertising, enjoy massive content free of charge by YouTube.
This is not good news for Google and YouTube music service. Previously, Google launched two monthly $ten music streaming service, using YouTube and Google brands, which apply Red subscribers of Internet users can get free music service. But as we all know, in the paid music streaming market, Pandora, Spotify become the leader, apple music slow to catch up, but Google and YouTube has become a backward.
Of course, some of the data is temporarily in favor of YouTube, such as its paid membership service currently covers only four countries and regions: the United States, Mexico, Australia and New Zealand, YouTube and greater market space.
In addition to the paid video (including streaming media broadcast channel) market, the traditional television stations in the United States have begun to enter the Satellite Television Corporation, such as Dish launched Sling TV, and CBS network launched on-demand services, but YouTube Red is the current user growth, more than that of the hand.
According to YouTube said, users are often paid video websites some heavy users, dedicated to making payment services exclusive agency programs, paying members of the viewing time and the number of subscribers is higher than that of free users.
In addition, the possibility of paying video users to watch the video through a large screen TV, 75% higher than the free user.
In contrast with the industry, in order to take the music streaming service provider Tidal model, for example, its launch within the first year, a total of 2 million 100 thousand people to get paid users, this speed over YouTube.
For the development of the scale of the user, YouTube in an interview with the media expressed satisfaction, and said the future will invest more resources. Allegedly, in 2017, YouTube is ready to launch more original TV and movie content to pay users, in addition to expand the market for music services marketing.
It is reported that before the end of 2016, YouTube payment users to provide original movies and TV shows will reach 20, of which four has just been updated by the new drama. In the future, YouTube also want to buy the works of Hollywood Lions Gate company, as well as other well-known director of the film and television copyright.
It should be noted that, YouTube started in the original video, in the field of copyright in the film and television drama, which is in an obvious weak position. At present, Netflix has become the world's largest video copyright market, covering more than and 100 countries and regions, the monthly income of nearly $10, attracted massive user registration, Netflix is costly, investment made many wonderful TV dramas and movies, and won the Emmy awards.
Amazon and Hulu these two opponents, but also to catch up with Netflix, the most important means to produce the original film and television works.
The birth of YouTube has been 11 years, has already become the video service providers worldwide, but surprisingly, publicly said the company executives recently, YouTube is still in the investment phase, has not been profitable schedule.
As Google parent company Alphabet is not disclosed in the earnings report, so YouTube annual revenue and profit information, the outside world is not known.