October 28th, IDC released the report shows that in the third quarter of this year, OPPO beyond HUAWEI has become the new domestic mobile phone market sales champion. OPPO was pushed into the spotlight.
However, with a long lens, the first phase of the sales volume is not so important. From the former to the summit of HUAWEI millet last year, and then to today's OPPO, the rapid change of the mobile phone market is not to any one of the vendors little respite.
OV to catch up with HUAWEI
OPPO in 2005 to enter the MP3 market, is a copycat product homogeneity serious, the industry reshuffle, spread brand positioning OPPO relies on the successful and strong, in the domestic MP3 market in the blaze a trail, successfully establish boutique MP3 image, and even a lot of people mistakenly think that this is a brand from South korea.
In the mobile phone market, OPPO once again copied the success of the MP3 market. In the third quarter of the domestic market, according to the data released by OPPO, IDC shipments of 20 million 100 thousand units, an increase of 106%, vivo growth rate is faster, 19 million 200 thousand units shipped. HUAWEI shipments of 18 million units, year-on-year growth of 5.1%, the ring fell slightly.
Old Yao believes that this year, the outstanding performance of OPPO vivo, first of all because the market this year incremental mainly from three or four line city, OPPO vivo, has a solid line channel; secondly because of its brand effect.
OPPO also has an advantage is the channel construction. Currently, vivo, OPPO are online under more than 200 thousand sales outlets, the establishment of a trust relationship between them and agents, as well as the management ability is difficult to replicate in a short time. Especially in the process of squeezing the stock market, the channel is very important.
There is concern, the aurora Data Research Institute data show that in the user's age distribution, OPPO and vivo users concentrated in the 25-29 years of age, while HUAWEI, millet users age distribution and age distribution is close to all network users. As the main crowd intelligent mobile phone consumption in the next five years, under the age of 20, vivo accounted for OPPO users is also higher than the average level, the value can not be underestimated.
Scramble to spread to overseas markets
Mobile phone manufacturers executives are clear, high channel density will greatly enhance the sales capacity, but the density is too large, it may produce excessive competition, the impact of channel capacity. In the long run, the market will be the next four or five lines of the future growth of the city's online market and profit thin, homogeneous model of the impact of such factors.
OPPO vice president Wu Qiang introduced in August in the Chinese brand in the India market, OPPO ranked first. At present, the share in Vietnam is about 30%, in Vietnam, Indonesia, Philippines can reach second place, in Malaysia, Thailand can also be discharged into the top four. According to him, OPPO overseas market selection criteria is the market format with the domestic similar to the open market, the current focus on the India market and Southeast asia.
According to IDC, HUAWEI, OPPO and Vivo were 9.3%, 7% and 5.8% of the market share in the third quarter of the global top five intelligent mobile phone manufacturers list, three year-on-year growth of 23%, 121.6%, 102.5%, and two of the Samsung and Apple's market share fell by 13.5% and 5.3%.
Old Yao pointed out that overseas market situation has not been formed, HUAWEI is currently the main advantage of OPPO is in force in Europe, India and Southeast asia. In addition to India, Russia and Brazil are all domestic mobile phone manufacturers to force the country and the market, how the layout of the overseas market, every mobile phone manufacturers have to consider the problem.