"Fast company" magazine website published an article, introduced the status of apple and IBM cooperation in the production of app. Apple is clearly in the business to enter the field, it is also a big company and SAP and other big companies reached a partnership. This may help to improve the decline of iPad. The following is the content of the original text:
In the field of personal computing, apple won the victory. After 2000, employees began to take personal equipment to the workplace, business activities are increasingly using mobile devices and should be. People are increasingly willing to work with the ease of use and design.
On that day in July, IBM brought a mobile app they were making, and felt that it could be used as an entry point for cooperation. This is an application to help the airline pilots to calculate fuel, IBM staff to provide a powerful data analysis capabilities. They hope that this application can make apple respect, then the two companies can work together to perfect it.
Apple and IBM partnership is so beginning, the official name of the cooperation program called Mobile First for iOS IBM. IBM's fuel application ultimately failed to become a cooperative program to start the project, apple UI expert criticism not only outlines the design objectives of this cooperation program, but also indicates that the two sides in this program of cooperation.
Formation of cooperation
And, at least in theory, the partnership could open up a huge market for apple. IBM's big customers, if they decide to use the two companies to jointly develop the application, then they need a lot of Apple devices to run these applications. That is to say, the potential market is considerable. Earlier this year, a survey said that enterprises in mobile devices, operators, IT, security services and other aspects of each employee who spent about $1840 per year (about 12 thousand yuan). About 21% of which is the cost of hardware. Some companies employ thousands of employees, you can calculate the size of this market.
Daily Cooperation Division
For many customers, IBM even acts as Apple's hardware distributor. The company offers a variety of ways to facilitate customers access to a large number of apple devices. Customers can buy or lease equipment, or participate in the repurchase program, every two years, for the purchase of new equipment. Customers can also access IBM cloud based device management, security and mobile integrated services.
This is the background of IBM / Apple's cooperative plan.
A few months ago, a Canadian Airlines flight to Heathrow Airport passengers are very anxious, because the flight was late, she may miss the turn. And she lost in the boarding boarding pass, that landed in the huge Heathrow airport to find the transfer gate.
Workshop, there will be Silvia Miller, such a manager, there will be Apple's designers and IBM staff.
In the past, no one has ever seen apple as a Microsoft and IBM companies such as the field of suppliers, Cook in 2014 to accept CNBC interview that point. When Apple devices appear in the workplace, often because employees buy their own Apple devices, and then brought them to the company. Apple's partnership with IBM plans to increase the world's top 500 companies, chief technology officer of the trust of apple.
Apple Corp in the five or six years of development, although very successful, but iPad sales is a pain point. Five years ago, iPad contributed 16% of the total revenue of the Apple Corp; now this figure has dropped to 9%. It's hard to measure whether the partnership is starting to help reverse the trend. However, only the beginning of this plan for two years, so that companies accustomed to use iPad and mobile applications to carry out the work is a long-term effort.
Perhaps most importantly, apple and IBM seem to be moving in the same direction. When interviewed by the two companies, they are not willing to talk about any differences or trouble in the cooperation. The terms they use are very similar in terms of the guiding principles of the program, and the recent and long-term goals, they are also very similar. Silvia Miller says it's hard to tell which people are from IBM and who come from apple when you're sitting in a workshop together.
After all, since Jobs founded apple, the world has been a lot of different.