Financial analysis company Piper Jaffray on the day before the 83 are queuing up to buy iPhone 7 consumers were surveyed. They found that in these consumers, 54% of people plan to buy iPhone 7,46% who intend to buy iPhone 7 Plus. in addition, Piper Jaffray also found that the number of consumers plan to buy 128GB to buy more than 256GB. This is possible with large storage capacity inventory models doesn't matter much.
This analysis company believes that, as in the past, the purchase of large screen iPhone new machine consumers are likely to choose a larger storage capacity models.
According to the survey, in the team, 98% of consumers have a iPhone mobile phone, only 2% of consumers are transferred from the Android camp. But taking into account the scale of the popular small samples and pre release to the consumer, so transferred from the other camp proportion may not be very accurate in the previous iPhone 6S. Pre sale, 88% of consumers choose to buy Apple products. When the sample size even smaller than it is now.
Although in the first day of sales through the iPhone project intended to purchase a new machine installment purchase is not very easy, but 34% of respondents said they would pay in installments to complete the transaction.Piper Jaffray believes that the United States has about 25% iPhone transactions are completed in the official Apple retail stores, of which about 9% of the transactions are used in installment purchase services.
In addition, Piper Jaffray also pointed out that the number of samples decreased --iPhone 4 for the peak period, the number of Never mind when the sample is up to 608-- with the needs of the consumers, because more consumers choose a predetermined way to buy a new machine.