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The formation of cloud computing second big league camp: VMware product transition taking a "vertical" road

via:博客园     time:2016/9/5 21:30:37     readed:1561

组建云计算第二大阵营联盟,虚拟化霸主组建云计算第二大阵营联盟,虚拟化霸主 VMware 产品转型走了一条“合纵”之路

VMware Global CEO Pat Gelsinger at VMworld 2016 on

From the first decade of cloud computing began in 2006, it is a global technology industry & ldquo; chaos & rdquo; start.

In this decade, IT Infrastructure and traditional IT technology has been a huge shock to IBM, VMware, Microsoft, Oracle and other enterprise-class IT represented the largest camp in particular is staggering. Thus, the waste of money to build a large Microsoft data centers around the world, second only to the Grand Duchy has a second AWS cloud vendors, Oracle will spend five years for cloud computing rewrite all the software code, which IBM acquired SoftLayer public cloud services Suppliers and develop cloud computing business.

As the world's leading VMware virtualization vendors, but the cloud of the first decade of suffering the impact of a large number of Internet companies and cloud computing vendors are based on open source technology developed virtualization software.

Analogy Spring and Autumn period in the history of China & ldquo; vertical and surgery GeZongLianHeng & rdquo Union ;, all small countries, as well as alliances between small and big countries and horizontal operation, become troubled period & ldquo; Powers & rdquo; classic rivalry strategy. As a software vendor, VMware itself does not have the financial strength of large-scale construction of its own public cloud data center, so he chose the second path & mdash; & mdash; & ldquo; art, namely support in addition to massive public cloud many; Vertically & rdquo other cloud service providers, cloud computing set up the second-largest faction alliance.

Public cloud data center is the big market

On VMworld 2016 2016 Nian 29 Yue. 8 is held, VMware currently has two types of public cloud stressed, one is AWS, Microsoft Azure and Google three giant public cloud, which is the largest public cloud camp, while the other other class public cloud, telecom operators and local data center service providers.

In fact, each country has its own local public cloud service providers, and many want to develop public cloud services for telecom operators and traditional IDC data center services provider, but their data centers of cloud has been a problem, and therefore in a state of disunity. At present, only AWS, Microsoft Azure, Google has its own set of technical strength and development of public cloud software technology system, most other data centers and public cloud service providers can only use OpenStack to build their own public cloud technology system. The history of open-source OpenStack fact, only five years, the entire technical system and framework is still in evolving them.

According to the data, only the Chinese market to existing data centers around 500,000. According to data from China IDC Circle, 2014 Government to strengthen policy guidance, open IDC data center license, while mobile Internet, video, games and other emerging industry is developing rapidly, promote IDC industry market size raised to 37.22 billion yuan. IDC expects China market growth will stabilize in the next three years more than 35%, by 2018 China IDC market will more than 140 billion, the growth rate will be close to 39.6%.

In contrast, Ali cloud the current year revenue of 10 billion dollars in size, Ali cloud Deloitte is expected in 2019 to reach 67.7 billion yuan in revenue, a figure close to the market forecast of AWS in 2016 revenue. In other words, if we can seize the public cloud giants in addition to the three other most public cloud service providers, telecommunications operators and data center services provider, this so-called cloud computing second league camp the size of a fact as much as any giant public cloud giants.

Calculating a second large camp with complete technical support cloud

If the results from the present back to see the evolution of technology over the past five years, VMware, everything is not self evident. On the concept was first proposed five years ago VMworld Software-Defined Data Center (Software Defined Data Center, SDDC) is, SDDC VMWare is the main strategy to deal with changes in the technology of cloud computing. But in the past five years SDDC evolving until the present time VMworld 2016 Release SDDC the last line, the industry realized VMware in the end what to do.

Simple to understand, the public cloud data center include the computing, storage and networking of the three basic functions, and operating system used on the main task scheduling and load balancing. Among them, the virtual server-based computing, storage, virtual memory-based, network-based virtual network, the core idea is to install software on industry-standard x86 server cluster, in order to achieve low-cost computing, storage and network three public clouds basic functions.

Currently, the industry is using open source technology to achieve virtual servers, virtual storage and virtual network these three functions on the installation of the open-source version of the operating system as a whole OpenStack public cloud data center. In the past five years, VMWare launched a vShpere server virtualization, vSAN NSX network virtualization and storage virtualization three major product lines, with proven commercial technology as an alternative to open source technology to achieve the compute, storage and network three Features.

On VMworld 2016, VMware further introduced VMware Cloud Foundation, which is both a hardware and software one machine, it is a set of public cloud management suite. Among them, the software part includes vShpere server virtualization, vSAN NSX network virtualization and storage virtualization and SDDC Manager management software. On the hardware side, both with VCE architecture can also be used DELL, QCT, HPE, Cisco, Arista and other general-purpose servers, storage and networking hardware.

With VMware Cloud Foundation you can easily build a private cloud environment, but can also be part of the package of software to deploy VMware Cloud Foundation to public data centers, forming the basis of public cloud services. In other words, using the VMware Cloud Foundation software packages will be able to replace the open source technology to build computing, storage and networking.

In addition to VMware Cloud Foundation, but in the 2016 VMworld also introduced VMware Integrated OpenStack 3.0 (VIO 3.0). VIO is VMware launched OpenStack optimize the commercial version, not only complements the open source OpenStack various defects, but also for its VMware software system for a lot of optimization and tuning, especially from the beginning supported VIO 2.0 no OpenStack between versions seam upgrade to solve the most troublesome OpenStack upgrade issues.

In addition to tuning OpenStack commercial version VIO outside, VMware in the cloud data center operating system level it is also provided as an alternative vRealize of OpenStack. vRealize kit now to version 7, you can complete administrative computing, storage, networking and applications in hybrid cloud environments, scheduling, and operation and maintenance services.

VMware Cloud Foundation is expected to be released in 2016 third quarter. That time, telecom operators and IDC data centers and public cloud private cloud technology, as well as local public cloud service providers build cloud services will have a variety of technical routes available: at the bottom of computing, networking and storage level, can choose open source technology can also be individually selected vShpere, vSAN and NXE, or integrated into one of these three machines in the VMware Cloud Foundation; at the operating system level management, you can choose the open source version of OpenStack, VMware integrated OpenStack or vRealize.

That is the end of 2016, three other public cloud public cloud giants outside the electricity supplier carriers, data centers and other service providers, will have access to a set of mature public cloud software technology architecture, this architecture-based VMware private cloud architecture is seamless communication and seamless migration to form a complete system of hybrid cloud services, cloud computing is the second largest camp is expected to quickly rise.

Next target: VMware Inside

In the PC era, there was a famous Intel Inside brand slogan, that is, the standardization of products and Intel chips embedded into PC motherboards of all partners, the PC as the standardization of core components. VMware in the cloud computing era is also planning to do, but it is, in turn, provides a standardized software products VMware Cloud Foundation, the hardware is already standardized x86 server and storage networking equipment.

Prior to VMware Cloud Foundation, VMware vCloud Air has launched a public cloud management system, VMware Cloud Foundation can be understood as an upgraded version of vCloud Air. VMware vCloud Air was launched in 2014, public cloud and hybrid cloud products, including vShpere, vCenter, vCloud Director and the like. VMworld 2016 on for vCloud Air conducted a number of updates, including zero downtime migration bi-premise entire application in the public and private clouds in the DR and disaster recovery capabilities.

vCloud Air operations include two parts, one is a self-built VMware public cloud data center, there are five in the United States, two in Europe. VMware vCloud Air self-built public cloud data center, the main purpose of market development in the target areas for different scenarios and test public cloud technology to help VMware better development environment for public cloud software products and services. From this perspective, self-built data center is more like VMware's Innovation Lab.

Last October, VMware has established a special & ldquo; cloud service provider software sector & rdquo; (Cloud Provider Software Business Unit), specifically developed for the various types of cloud service providers of software products, that is to learn from a public cloud operators vCloud Air neutralizing customer needs, and then after all of the products to the cloud-based service provider partners.

Another part of the vCloud Air operations are conducted and other hosting, resale and leasing by public cloud service providers, telecommunications operators and data center services provider, also is to deploy software to the vCloud Air Partner data center, and then to billing according to the amount sold to end-users of public cloud services based on VMware.

VMware users in the past want to buy the whole life cycle of the software license, and now only used in an amount according to monthly billing, the minimum can be as low as a few hundred dollars a month. vCloud Air for Partners provides five modes of cooperation: Managed IaaS service, hybrid cloud services, VMware Horizon Desktop as a Service, disaster recovery services, and management services.

Currently, vCloud Air 119 countries in the world have more than 4,100 partners. Ajay Patel, senior vice president of product development VMware cloud services department, said the number of partners by vCloud Air operations as much as possible the number of virtual machines across Microsoft Azure virtual machine.

The VMware Cloud Foundation is a standardized, automated software deployment, enable partners to more easily and quickly on-line public cloud services. VCloud Air is expected to be the fourth quarter of this year, officially launched VMware Cloud Foundation, the first self-built data center in full swing, and gradually to all cloud partner promotion.

vCloud Air Network is a partner-channel sales model. Very similar to the & ldquo; Intel Inside & rdquo;, VMware and partners do together marketing campaigns, but also to refund the cost of marketing partners for large partners can also play single together and so on. Currently, through the vCloud Air Network has generated annual revenues of $ 100 million scale (run-rate), the annual rate of increase more than 50%, and is expected to start in 2017 profit.

IBM SoftLayer is the first VMware vCloud Air Network Partner, also about to launch services based on VMware Cloud Foundation. IBM has also trained more than 4,000 service experts, specifically for customers with technical support VMware solutions to help companies expand existing local VMware environment to the cloud. Both sides cloud cooperation on a global scale, has now attracted more than 500 customers.

Connect more cloud ecosystem

If VMware with vCloud Air Network as the connection's second largest cloud camp marketing and channel strategy, and VMware Cloud Foundation is VMware launched data center cloud of the simplest path, VMware's & ldquo; Vertically & rdquo; the surgery has been completed the initial layout, but VMware has not forgotten with the giant public cloud & ldquo; Lien & rdquo; way.

June 2016, VMware acquired a company called & ldquo; Arkin Net & rdquo; a software company that specializes in products and solutions, especially in the software-defined network level. August, VMware on technology-based Arkin Cross-Cloud Service launched a technology preview. The biggest highlight of the service, is to achieve a cross-AWS, Microsoft Azure and cloud management across Google public cloud and private cloud between and optimization.

Simple to understand, Cross-Cloud Service gives IT administrators a unified view to manage AWS, Microsoft Azure and Google public cloud resources, but with API and SDK in the form rather than the native way, this is like a mailbox view in transceiver manage multiple mailboxes, like, Cross-cloud Service companies need to solve the unified management of multiple cloud resource needs.

In addition to connecting with the public cloud outside the three giant, VMware also strengthened the connection with the open source community container. August 2015, VMware introduced a virtual host container vSphere Integrated Containers (VCH), to support the deployment of applications on a regular container virtual server infrastructure. August 2016, VMware introduced again VIC embedded container management portal and enterprise-class vessel Admiral Harbor project, to support the production level of the container application. At the same time, VMware also announced a partnership with CoreOS, Hasicorp, Mesosphere, Pivotal and Rancher container and other key players.

In an opening VMworld 2016, VMware CEO Pat Gelsinger showed off their own market research team drawn figures: Ten years ago the traditional architecture bear 98% of the IT workload while public cloud only 2%; now the world has 15% IT workloads running in the public cloud, 12% run on a private cloud, 73 percent of IT workloads still run in the traditional IT infrastructure; and by 2030, that is, 14 years later, the world will have 52% of IT workloads run in a public cloud, a private cloud running on 29%, only 19% run in the traditional IT architecture.

Pat this set of numbers is the death sentence VMware Why? On the contrary, with VMware products fully transition to cloud computing, cloud product line by incubation of thousands or even hundreds of thousands of large and small public cloud, and through vCloud Air Network to connect them together to form a second large-scale Union camp, VMware 14 years will have the opportunity to share at least half of the public cloud market, all of the private cloud and traditional IT market.

Maybe 14 years later, VMware cloud alliance will become the fourth largest giant public cloud.

This article first titanium media reporter / Wu Ningchuan

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