Jan Koum told reporters
In 2014, with start-up companies in Whatsapp posture over a year after the launch, Mark Zuckerberg and his company invested $ 19 billion to buy. At that time, WhatsApp Jan Koum one of the founders of the claims, the acquisition will not affect the privacy of its customers safe, WhatsApp is still the world's most secure means of communication.
And this week a message, it may face is attacking the Koum.
WhatsApp has been higher security by public recognition, all operations on WhatsApp, including phone calls, send text messages, photos, shoot video, have taken a & ldquo; from terminal to terminal & rdquo; encryption protection. Simply put, your newsletter content is stored on their own information platform WhatsApp, WhatsApp to a lock on the platform, and to be able to unlock the key thrown away. So even if the operators WhatsApp itself has no way to get your newsletter content.
The biggest change brought about by this amendment is, WhatsApp will be part of the information including the user's telephone number, including the share to Facebook, so Facebook friends recommend more accurate, and beneficial to help you shield spam.
In addition, data will be obtained for Facebook advertising business, including product marketing can be sent directly to the user after the business, appointment reminders, referral message, including a schedule of meetings. WhatsApp said that when users use Facebook or Instagram, these data more conducive to serving advertisers target ads. Of course, this is only for Facebook, WhatsApp is still no advertising.
This policy adjustment is the first step towards the commercialization of WhatsApp, it would appear, Facebook seems to be finally beginning to WhatsApp liquidated. However, there are a number of loyal users WhatsApp has revealed for privacy concerns. Before having refused to provide further information to the user FBI, with court of WhatsApp, Facebook gave the back door opened, can not help a bit worried.
However, WhatsApp expressed, the user's phone number is not publicly shared with everyone, just into the Facebook advertising system algorithm, and user chat messages will still be encrypted. This form of advertising while serving Chinese and micro-channel & ldquo; customized ads & rdquo; somewhat similar.
& Ldquo; through collaboration with Facebook, we will be able to more easily help users to filter spam. & Rdquo; WhatsApp representation, & ldquo; Facebook friends list can provide better recommendations, and the user account on the platform, show more relevant ad content. For example, a user might see themselves known enterprises recommended ad content, rather than a stranger recommended, never heard of the brand. & Rdquo;
Although, WhatsApp represents the data sharing does not really affect the user's information security, but the parent company Facebook advertising under intense demand, do not know WhatsApp also strong for how long?