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Return to China in the foreseeable future, Google China to "culture first"

via:博客园     time:2016/8/24 9:00:30     readed:1856

After August 1 this year, the Beijing headquarters to Raycom Infotech Park from Wudaokou Branch built mansion, Google China and briefly appeared in the Chinese people's field of vision, this time from Google to enter China 10 years have passed. Although Google China in the first four years to make their products become an important part of China's Internet, but after leaving China we rarely hear its message.

After the relocation of the headquarters of a movement made by Google China is to publish the first & ldquo; Chinese handmade arts & rdquo; theme of the exhibition, the exhibition organized by the Google Cultural Institute with several Chinese traditional culture and institutions, aims to Chinese traditional culture in digital form preserved, and share it to the world.

& Ldquo; Chinese handmade arts & rdquo; theme development cooperation institutions, including non-heritage Chinese industry alliance, Beijing Institute of Clothing National Costume Museum and the Central University for Nationalities Museum Digital Museum. Google Cultural Institute exhibition includes new on-line 38 themes and 1800 new works of art.

Google is the Google Cultural Institute launched in 2011, a number of cultural projects, Google gave its position is & ldquo; so that everyone can be an important cultural information access and digital preservation of an effort to educate and inspire the next generation. & Rdquo; according to Simon Rein the Google Cultural Institute project manager, currently Google Cultural Institute has been with 1200 museums in 70 countries to establish a cooperative.

In this exhibition in, Google Cultural Institute and Beijing Institute of Clothing National Costume Museum to create a joint Hmong culture online exhibition, will face extinction danger Hmong traditional culture and craftsmanship in digitized form preserved, users can also Google culture Hmong girls enjoy college worn on the sister festival of horn-shaped silver hair ornaments.

Hangzhou Arts and Crafts Museum has a rich collection of folding also be saved to the online platform Google Cultural Institute, high-definition pictures can let everyone enjoy the details of the Chinese traditional folding fan at. At the same time one can also see the Chinese paper-cut paper-cut variety of museum work.

March 23, 2010 announced the cessation of Google China web search, image search and info after the search service, Google gradually fade out the Chinese people's vision. Before the search Jump Hong Kong, Google in China's search market once occupied 30% share, but this figure is only 2%.

In a subsequent series of policy adjustments, Google's service is almost completely cut off from outside China. In addition to search, Chinese users can not access Google Play, Gmail, Google + and other services. Although Google's Android system is hundreds of millions of Chinese smartphone users, but most people can not use the distinctive framework on Android Google services, and even a lot of people are not even part of the Google Android system do not know.

Google is currently in China to retain the main advertising sales team and other project team, Google also recently another in Shenzhen, Shanghai, Zhengzhou, Tianjin and other cities opened 10 Google AdWords experience center to help local enterprises to promote their products overseas.

In addition to AdWords advertising service, Google Cultural Institute has been active in keeping with Chinese cultural organizations of cooperation, and in this & ldquo; Chinese handmade arts & rdquo; theme of the exhibition has added craft door, folk museums and other cooperating agencies.

In & ldquo; Chinese handmade arts & rdquo; exhibition on the theme of the conference, when a reporter asked Google There are no plans to return to China's latest, president of Google Greater China, Shi Bo UNITA (Scott Beaumont) though said no comment, but in the subsequent question and answer, he mentioned a very important concept, that is, & ldquo; & rdquo ;. culture first

It seems, Google Cultural Institute is the combination of Chinese traditional handmade arts & ldquo; culture first & rdquo; part, then we should probably expect Google will be more services back to China.

The good news is, Google has reversed translation, maps and other services on its servers in Beijing and Shanghai. In addition users can freely install and use Google's service in the framework of the Android phones, including Google Play, Google Maps and Android Pay.

The signs are that, Google will serve to bring back China has done enough to prepare. Although the earliest possible restoration of service is especially customized version of the Google Play store, but intense competition in the Chinese Android phone market, mobile phone manufacturers have been very difficult to do the hardware business. So Google Play market promotion in China is also facing difficulties.

Have left the Chinese market six years of Google, not only to exploit the market has been faced with depleted problem occurs again, the company will also make the Chinese consumers feel very strange. And to & ldquo; culture first & rdquo; as a way to return to China, after all, a clever detour.

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