Text / Sohu - Yangshu Fang
Alipay ushered in the biggest update of the year. Since yesterday, Alipay version 9.9 start small-scale gradation test. But get the beta version, we have made a new version Alipay evaluation. The greatest feeling is Alipay lost a lot, and become young and the cool. At the same time socially, Alipay also seems to have found his place, and really try to put the chain together a user's financial behavior, from a payment application into a live service platform.
Technological sense UP
For users, Alipay usually mean and money-related things. More often, we treat it as a financial instrument, rather than a technology products.
However, version 9.9 Alipay possible to change this opinion.
From the first step in using science and technology on the very sense of. After the open beta version of the login screen the recommended landing approach, instead of the traditional account password, but landed face brush, which is the face recognition technology. According to a number of friends of the test, the degree of recognition is still very good, it does not affect the makeup makeup.
ps, the old version has been increased landing face brush, I wonder if you have an early look at a wood.
Brush face landing speed is much better than cryptosystem, usually landing time is 1-2 seconds. Recognition interface so long. (Of course, the little koala is not recognized, the authors do not want to just photographed it ~)
There is also a new feature point is intelligent voice assistant. Alipay currently testing the new version is still gray, many users not law experience. But we have to experience this feature, the general situation is this.
Entrance intelligent voice assistant in the search, the main task is to Alipay service functions and users to connect with each other by voice. For example, users commonly used transfer, according to the traditional way, we need to find the entrance to the transfer in the home, then find friends, enter an amount, the final confirmation. But through the intelligent voice assistant, just say & ldquo; I turn to XX 100 & rdquo ;, the system will keywords are extracted from the transfer amount from the previous four-step process into one step, the operating time from 10 seconds becomes insufficient second.
A good application, it should condone getting lazy.
Home weight-loss program
From personal experience, the homepage change is the redesign my most satisfying part. Contrast of old and new home so long.
Yes, Alipay turn blue. Interestingly, there are many small partners expressed doubts, do Alipay not blue screen before you? This shows that a unified interface colors and logo colors, is still quite necessary ah. However, the more important point is that in the past the task in a set of thousands of Alipay, finally successful weight-loss, this is the most hi big Ben & Poor thing.
In the 9.0 version, Alipay fold up and down a total of 36 grids, although the comprehensive option, but a problem is to see their use of a service, it becomes a little difficult. Version 9.9, the emergence of creative seven grids, the user is relatively high frequency commonly used seven services, more services are hidden in the last cell of the & ldquo; all & rdquo; Lane. At the same time users can also customize option to create their own personalized page.
Meanwhile, the search portal lifting weights, displayed directly in the top of the home, which is the entrance to the official version of the intelligent voice assistant. Users search or smart voice assistant, also have direct access to the services they need.
Another highlight is the increased flow of information page below. Including the balance Po revenue, billing, delivery information, friend published life dynamics. This seemingly simple part, in fact, an important thing to realize is that by analyzing the behavior of users personalized record, in turn find someone to make the service, the user is actually being in the information and services they need the stream, the so-called the & ldquo; & rdquo ;, immersive experience of this concept in the game, VR and other fields has been mentioned a lot, but in terms of service life, the first time.
The core of the information directly displayed, reduce the path to the user's behavior, Alipay version 9.9 is a core idea.
Social: The most important supporting role
Accurate to say that this is the first time we felt sure, Alipay pinpoint their position in the social aspect.
Analysys data report, dated Alipay live from last July 14th, to June this year, has advanced to the third, and this is precisely the Alipay new social services determined to Life service platform. This shows that the increase in social direction is right, the user is accepted. But in the end social Alipay made to look like, the way they are still exploring.
Version 9.9, the process is also made in social refinement, canceled the original position of the living area, the news release and information sharing inlet stream page mentioned below, is intended as a user data information systems complement and enhance interactive.
& Ldquo; social Alipay is the most important supporting role & rdquo ;, which is now on the inside Alipay social self-positioning. They clearly know that Alipay can not become a pure communications or social networking tools, the role of the chain is to reduce the steps between the financial behavior of the user, and a better record users' lives. In turn, financial services is itself a social glue.
Relative micro-channel, hand-Q and other social products, Alipay advantage is that it holds more real information about the user, including harvesting addresses, shopping and other categories, which gave the treasure to pay another possibility, that is interested in community operations .
We also find out that Alipay is considered in this respect. After digging out the different circles may demand Alipay build relevant community. In one aspect of the circle can be precipitated customer relationship, one can drive through service activity, Alipay future may become more important a service package.
Version 9.9 update can not Alipay students, which features more you expect?