Mobile Internet era to bring mobile chat, chat has become an important tool of APP and revenue. Two years ago, Facebook had to force users to download the chat Messenger, and the Associated Press reported, Facebook & ldquo; & rdquo ;, do not break again recently banned cell phone browser to access the chat messages, aimed at forcing users to download and install Messenger.
Facebook owns two of the world's largest mobile chat tools, the Messenger is the company's own development, the scale of the recent user has more than one billion people.
Messenger Facebook will become a cash cow for the future, which has launched a platform business model that allows third parties to launch additional features, or the use of bot networks or provide e-commerce services.
Two years ago, Facebook in social networking sites peeling the chat feature requires users to download a separate Messenger, then this action caused a lot of anger and old customers.
It is reported that the face of Facebook's move to promote the mandatory, some users have found a clever way: You can use Safari, Chrome and other mobile phone browser to access the mobile site Facebook chat messages, so they can not install Messenger.
But recently, Facebook once discovered this flaw, many countries began to ban mobile browser. If the user through the mobile phone browser to view chat messages, Facebook will prompt & ldquo; Your conversation has shifted to the Messenger & rdquo ;.
Facebook said that the next few months, the above restrictions will be extended to all countries, as well as iOS browsers.
Facebook moves, so that some Internet users do not want to install Messenger, dissatisfied. A man named Michael Kampfer network users, said on his Android phone, you need to install and a lot of work, travel-related software, has no more space to install the Facebook Messenger.
The users said: & ldquo; My phone has a browser, why force me to download a Messenger? & Rdquo;
From a business perspective, Facebook's action is actually a wise move. Improve Messenger installed capacity helps improve online advertising revenue, taking more user information.
At present, Messenger is temporarily not product placement, but analysts said a few years later, Messenger Facebook will bring billions of dollars in advertising revenue.
At present, whether or WhatsApp Messenger, Facebook did not start large-scale income-generating schemes, its main revenue comes from Facebook flagship client. In the second quarter, Facebook's revenue jumped Liu Cheng, reaching $ 6.4 billion.
American Technology analyst at market research firm eMarketer Debra Aho Williamson said, Facebook wants to more users install Messenger, so users can capture more information in the future to introduce more revenue model. She predicted that by the end of this year, Messenger will placement.
According to reports, Facebook has in fact been on the force users to use the new features, the history of new products. For example, ten years ago, Facebook launched a stream function, when many users complain about the flow of information exposed to too much personal information, but now, the flow of information has become the cornerstone of Facebook social network operation.