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iPhone SE or erode sales of Apple's high-priced models long-term positive

via:纯真网络     time:2016/7/21 19:30:20     readed:1712

Beijing July 21, according to "Fortune" online edition reported that Apple released in March this year, low-cost models iPhone SE, causing the industry about how much Apple can increase sales argument. Apple said, iPhone SE aims to attract users like small size of the screen. Although the screen size is only 4 inches, iPhone SE integrates most of Apple's latest iPhone features and new technologies. Apple's senior vice president of worldwide marketing Phil Schiller (Phil Schiller) said at the time, iPhone SE is the "world's most beautiful and most powerful processing capabilities 4-inch smartphone."

iPhoneiPhone SE或蚕食高价机型销售 对苹果长期利好

iPhone SE

However, Apple iPhone SE is priced much lower than the new models starting at $ 650, prompting some analysts fear it will erode sales of more expensive new models, the impact of Apple's profit.

Now, Apple's upcoming iPhone after SE released the first full quarter of earnings, the early evidence suggests that, iPhone SE eroded the sales of more expensive models, at least in the US case.

Investigation conducted by market research firm CIRP display, starting at $ 650 6S and 6S Plus, only 65% ​​of the second quarter, iPhone sales in the United States, the first quarter of this proportion up to 71%. CIRP said a year ago, when the latest model --6 and 6 Plus, accounting for 82% iPhone sales.

iPhone SE accounted for 16% in the second quarter iPhone sales, the majority of the remaining shares issued by the 2014 iPhone 6 and 6 Plus get.

More in-depth study found that a significant portion of sales of iPhone SE, from the machine has more than 2 years of age iPhone users. CIRP co-founder Mike Levin (Mike Levin) in a statement said, "iPhone SE seems to be more attractive for older iPhone users, while users of Android and other platforms are not very attractive." IPhone SE may prevent some users turn to buy cheap Android phone, but also likely to attract part of the original plan to buy iPhone 6 / 6S series of mobile phone users.

CIRP that users have about one third of iPhone SE 4S (2011 released) or longer time models, 6S and 6S Plus users compared to just 17%.

In addition, from Android, and other non-Apple platforms feature phones iPhone SE users less. CIRP said, iPhone SE users about sixth from non-iOS ecosystem, iPhone 6S and 6S Plus in this ratio is about one-quarter.

Published in the July 26 earnings report, Apple will disclose 4 - iPhone sales volume and average selling price during June. Analysts expect iPhone sales will experience a decline for the second consecutive quarter by 48 million men over the same period last year fell to about 40 million.

But Apple does not usually separate sales of each model. Analysts speculated iPhone SE will be based on the average sales price. IPhone last quarter average price of $ 642, the average selling price fell sharply to stimulate further discussion on the impact of the iPhone SE.

However, even an adverse effect on Apple iPhone SE in the short term, some analysts believe that its impact is positive, since it is the Apple ecosystem to attract more users, they are likely to buy high-priced models in the future.

UBS analyst Steve Milunovich (Steve Milunovich) in the investment report wrote, "iPhone SE demand may affect average selling prices and profit margins, Apple in the long run it has a positive meaning, because these users are unlikely redemption bigger phones, iPhone SE part of the incremental sales from the user. "

2017 is unlikely large-scale iPhone users to upgrade the tide, it is learned when the iPhone will dress up larger and sharper screen. This will make about iPhone SE controversy died down.

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