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Facebook ho throw $ 2.2 million in net red, please come live

via:博客园     time:2016/7/20 10:30:20     readed:1761

短视频网站短视频网站 Vine 上的“网红”乔·保罗·皮奎斯

Short video on the site Vine & ldquo; red net & rdquo; Joe & middot; Paul & middot; Pikui Si

Beijing time on July 20 morning news, in order to develop Facebook Live broadcast business, which the company started paying social network Invite red network to use this feature.

Joe & middot; Paul & middot; Pikui Si (Jon Pual Piques) by issuing 6 seconds obscene videos on Vine became net red, but he also uses Facebook in January broadcast of the "Playboy" behind the scenes.

He did a great motivation, because before the end of September, the number of times per month as long as he uses Facebook Live streaming media services at least 5 times, Facebook up to the payment of US $ 119,000 reward.

30-year-old Pi Kuisi who lives in Los Angeles, according to the file, "Wall Street Journal" was, he is paying Facebook to invite one of its more than 20 network Red live streaming service of its use.

"Wall Street Journal" last month also reported that, Facebook agreed to 140 media stars and others pay $ 50 million to attract them to make Facebook Live video, including outside the Pittsburgh Steelers took Antonio & middot; Brown (ANtonio Brown) Olympic swimming champion Michael & middot; Phelps (Michael Phelps) and "Star Trek" starring George & middot; Takei (Goerge Takei) and others, they get paid respectively 244,000, 224,000 and $ 114,000. But a large part of the funds are paid to BuzzFeed and the "New York Times" and other companies.

However, this list is about 15% of YouTube, Twitter's Vine video-sharing platform, Burn After Reading Photo Sharing network red service and Facebook's Instagram photos on the website. Of the $ 50 million budget, Facebook has committed these online video producers pay about $ 2.2 million within a few months, they live variety, both Dubai & ldquo; & rdquo ;, dancing fountain are also in southern France prom.

Facebook vice president of media operations and global cooperation Justin & middot; Oso Ostrovsky (Justin Osofsky) said the deal not to get Vine and YouTube net red, but to encourage them to try Facebook Live.

Facebook Live was introduced earlier this year, the company has yet to find a direct way to the revenue service.

In these networks red, the highest paid Ray & middot; William & middot; Johnson (Ray William Johnson), by virtue of his YouTube video series "Equals Three Show" fame, those videos on a variety of online crazy pass video humor reviews. According to the file "Wall Street Journal" obtained, Johnson will receive $ 224,000 paid in five and a half months. But Johnson did not comment.

The net number of red fans usually less than BuzzFeed, but their fans younger, more willing to praise or share point. According to market analysis firm Captiv8 data, advertisers have noted the influence of red network, a single promotion expenses have been paid on Instagram or even up to $ 150,000. As Instagram's parent company, Facebook does not extract therefrom into.

Facebook is not the first to pay for content to promote the new products of technology companies. In early 2011, YouTube to media companies, Hollywood production companies and web video producers to pay more than 100 million US dollars, to attract them to create a channel on the site. YouTube is no longer content creators to pay directly, but it can pay them into advertising.

Content creators said they valued Facebook's 1.65 billion users. In April this year, 80.7 million people while watching Buzzfeed two employees stop sleeve like a rubber band on a watermelon, watermelon until you burst.

Facebook advance the positive portion of the field of live video network red heat on Vine lowered occasion. Twitter spokesman said that the development of better creative tools, the company's top priority, they want to help Vine video producer income.

Video producers have said, Facebook Live viewing volume often than other video on Facebook so much, but with real-time interactive capabilities, so you can attract more comments.

YouTube cooking channel "My Cupcake Addiction" host Alice & middot; Strachan (Elise Strachan), said some Facebook video watched amount may attract one million, the number of comments about 900-1000; some may be in a live video Live Watch the amount of 100,000, but the number of comments it up to 3000.

According to the document, "Wall Street Journal" obtained Strachan up to obtain because the production of Live Video Facebook pay $ 196,000 reward. She declined to comment.

Pi Kuisi 2013 began publishing videos on Vine, he's a lot of content attracts millions watched amount. Friends as early as 10 months ago to try to encourage Pikui Si Facebook, because it attaches great importance to the social network of video content.

In April, Facebook executives to Live co-operation made contact with them, because he is very popular now. Now, he already has more than 7.5 million fans, well above the 1.5 million a year ago.

In several meetings in, Facebook executives to Pi Kuisi clear that the live video is a major focus of the company. & Ldquo; mark & ​​middot; Zuckerberg (Mark Zuckerberg) said to them, put everything in the hands of, concentrate on developing Live broadcast business. I can now see fans comment directly on the screen. & Rdquo; when Pikui Si said in an interview.

Now, he wanted him to broker often do live on Facebook. & Ldquo; I do not need nervously facing the 50 individuals, but may be for those who already love my people do live at home. & Rdquo; Pikui Si said.

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