Recently, a new industry association VR Society was established, some of them members of the Hollywood and Silicon Valley's most influential companies. The association will investigate, seminars, and provide industry recommendations to help improve the overall quality of virtual reality content. The association was formerly Advanced Imaging Society, founded in 2009, members include Disney, Warner Bros., DreamWorks and Sony, aimed at promoting the development of stereoscopic 3D content.
Now members of this association adds Intel, AMD, The Virtual Reality Company, the stellar wind studio and so on.
The Virtual Reality Company, executive director and founder of r Guy Primus said in a statement: & ldquo; Virtual reality is a medium, can we imagine things become possible, but the feeling is completely true. Virtual reality provides us with countless opportunities for innovation, but there are many quality standards, practice guidelines, and technical problems to be resolved in order to allow these experiences can satisfy the high demands of virtual reality for consumers. The VR Society's core objective is to promote innovation, support and promote the entire development community to establish those standards. & Rdquo;
The first survey of the association visited 1,000 consumers, the survey showed that at least 70 percent of adult users (44 years old) for the virtual reality experience was very excited. 45-60 year-old group, 62% give the same answer. In addition, 65% of respondents said that compared with HDTV or 3D content just appeared, virtual reality makes them feel more excited.
Chairman of AIS Mike DeValue said in a statement: & ldquo; There was a time, our members and colleagues have pointed out that we need to be ready to play a virtual reality and potential. As with all new content platforms, we all need to work together to meet consumer expectations. & Rdquo;
Jim Chabin, president of AIS will act as VR Society. Chairman, and Mark Lieber would be appointed as head of the organization department of virtual reality. Other official also includes Nick Urbom (Senior Vice President of Marketing and reward), Irena Cronin (editorial director) and Karen Tobin, senior vice president of AIS.