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The proportion of users buy American Amazon Prime members for the first time more than 50%

via:博客园     time:2016/7/12 9:00:22     readed:1348

亚马逊美国用户中购买亚马逊美国用户中购买 Prime 会员的比例首次超过 50%

"USA Today" quoted Consumer Intelligence Research Partners (CIRP) reported that the latest report, Amazon Prime members in the proportion of American consumers for the first time more than half.

CIRP is expected by the end of 6, Prime Amazon has a number of members in the United States reached 63 million, accounting for 52% of the company's total number of consumers in the United States. According to this data calculation, Prime Amazon has a number of members in the United States over a year increased by 19 million.

With the upcoming launch of its Amazon Prime Day big promotion on Tuesday, the figure is particularly raised outside attention. Last year, it was criticized that Amazon Prime Day promotion is designed for Prime members.

Amazon did not announce terms of their Prime membership. To get Amazon Prime members, consumers need to pay $ 99 per year, but you can enjoy free two-day delivery, as well as free streaming video and audio, and other services. In addition, Prime members can enjoy free delivery on the same day and two hours courier city is also increasing.

Amazon Prime members for profit is very critical, because this group will give the company bring more business opportunities.

CIRP said, Prime members annually average spending on Amazon reached about $ 1,200, rather than the Prime average spending about $ 500 annual membership.

Amazon CEO Jeff & middot; Bezos (Jeff Bezos) in this year's open letter, said he hoped the service to become an integral part of the company.

US Prime membership grew by 43% in the last December, the United States in June last year Prime membership of 44 million.

CIRP co-founder Mike & middot; Levin (Mike Levin) noted that Amazon is rich in its service category is a substantial increase in the number of members of Prime's part of the reason.

Levin expressed: & ldquo; Amazon has greatly expanded its product range of media, including exclusive video content, HBO shows, streaming music, and recently launched a personal photo storage. If you have the Amazon hardware, Prime members enjoy the service even more, including free Kindle books for Fire TV upgraded version of the video library, as well as tightly integrated with the device through the Echo's voice assistant Alexa Prime music and shopping services. & Rdquo;

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