Beijing June 24, according to "The Wall Street Journal" online edition reported this week at the Cannes Advertising Festival (Cannes Lions), the Google booth set up, VR become the focus of the company propaganda. Google made it clear that, in terms of the number of VR content, there is no platform than YouTube. In the end how many people know what VR is the? Google vice president of VR Clay Ba Woer (Clay Bavor) said: "For now, the people who use or know VR minimal, their share of the global population proportion is close to 0%."
Bawo Er said, he often reminded his team, in addition to Google and media industry, not many people know VR.
Obviously, VR is still in the "evolution" Initially, Google executives in opinion, if you can get VR experience through smart phones, technology will be able to mass popularity. User custom device worn on the eye, VR can show lifelike images. For example, wearing VR device users do not need to leave the house, you can stand on the virtual streets of Paris, or driving spacecraft, with the real thing. Many media and advertising companies are looking for ways to play the VR strengths, it can provide a more realistic video experience. Marketers also like to use VR to attract consumers, such as BMW, it produced a VR advertising content, the user Garments Google Cardborad devices to watch, you can make the outdoor competition with other cars in the virtual world.
At the Cannes Advertising Festival last Wednesday, Google released their first degree is YouTube 360 ad, the ad on YouTube has received 200 million hits. With or without VR helmet can be viewed. BMW actively introduce VR technology, as well as McDonald's, Oreo and modern. Google has distributed 500 million units Cardboard device. Manufacturers also VR deep interest, such as Samsung, HTC and Facebook Oculus.
Nevertheless, the development of VR media need more thrust. Google believes that this fall's Daydream will greatly accelerate the development of VR, VR Daydream is a new software platform, the future will be implanted Android devices.
Google VR cooperative relations director Aaron Loubet (Aaron Luber) that the new Daydream phone will appear in a variety of wireless retail locations to attract users, this is only the first step, because to let the public awareness of new technology requires very long time. Loubet added: "This can help users understand the new technology." Cooperation with Google, including Samsung and HTC.
VR Although still in the stage of accumulation of the user, Google's eyes are fixed on the future. Ba Woer believe that in the near future, users can record life experiences, such as family members eat breakfast, 10 or 20 years later, when the children grow up, we can use VR to restore at the scene.
At the Cannes Advertising Festival, Google also shows some custom demo video, it gives us a portrait of the future of VR. In the demonstration, the sample is not around Google Cardboard development, but with HTC VR helmets and special PC drive. Presentation, a man dressed helmet and "see" their standing, standing like a diving board; slowly, people will feel more and more high diving board stand, until the fear in the heart. Google also uses ad section presents VR applications Tilt Brush, which allows users in the virtual space of painting.
Ba Woer said first user viewing experience VR earned him a lot of fun, he said:. "For never tried people, VR is a deep, magical experience"
"For now, VR is very active, many people talk about propaganda, according to our forecast, the pace of development than people think VR will be slower." Bawo Er said, "With the wave of smart phones, we can make VR is accepted by the public. "