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Nomura: Low iPhone SE is eroding sales of high-end iPhone

via:纯真网络     time:2016/6/22 10:00:25     readed:1999

Beijing June 22, according to foreign media reports, Japan's Nomura Securities data show that low prices are eroding their own iPhone SE brother iPhone 6s and 6s Plus market. IPhone SE end of March this year, officially listed, this $ 399 "Little Cannon" unexpected performance models that Apple once supply is insufficient to meet the needs of the market. However, Nomura Securities analyst Jeffrey Cavour (Jeffrey Kvaal) said that this supply and demand imbalance will be addressed later in the month.

野村证券:低价iPhone野村证券:低价iPhone SE正侵蚀高端iPhone销量

"Continued selling iPhone SE indicates that it is being extruded iPhone 6s series position in the markets of developed countries," said Cavour. "We believe, iPhone SE has also been made in China for the first time users and consumers of all ages."

In addition, Cavour called iPhone SE optimistic about sales also contribute to Apple's iPhone sales decline conceal dilemma. Cavour also report that the industry generally believes that the fourth-quarter (ended September 24), sales of Apple's iPhone "seems a little too optimistic." However, due to the arrival of the iPhone 7, Apple next year's first quarter earnings will be relatively good-looking number.

Cavour expects Apple's third and fourth-quarter iPhone sales this year will be maintained at around 42 million units, down 12% and 13%, respectively. But when it comes to the first quarter of next year, Cavour think iPhone sales will reach 70 million units. Wall Street analysts generally believe that Apple's 2017 fiscal first quarter iPhone sales will reach 75 million, up slightly from 74.8 million in the first quarter of last year.

The second quarter of this year, Apple has always triumph suffered growing pains, iPhone sales suffered a decline for the first time in the history, sales fell 16% to 51.2 million.

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