June 1, the US technology blog The Verge Tuesday published an article that Intel recently adjusted once the slogan & ldquo; Intel Inside & rdquo ;. This is from a side show, Intel has been aware of the current situation, namely the company's processor can not enter into the user's most important computing device: smartphone. Therefore, Intel is in transition.
The following is the text of the article:
Recently you may not have heard of Intel slogan & ldquo; Intel Inside & rdquo ;.
Before Taipei International Computer Show (Computax) keynote speech, Intel at the Taipei International Convention Center stage is the slogan & ldquo; Experience what's inside & rdquo; (inner experience). The new slogan has been enabled for some time. However, this slogan shows that Intel is adjusting operational priorities and accept the current harsh reality: Intel can not enter people's lives the most important equipment, and equipped with Intel processor-based devices are being marginalized.
Intel recently announced business restructuring, layoffs 1.2 million. Intel CEO Division and then the odd (Brian Krzanich), said the company's business focus will shift to cloud computing, networking and data center and will be the main growth driver. Intel on Computax keynote also in the view statement: About Things and 5G networks more prominent part, but innovative programs on PC were watered down.
Intel's new general manager of client computing business Niven & middot; Xieluo Yi (Navin Shenoy) took over just leaving Cork & middot; Skaugen (Kirk Skaugen), appeared on the stage Computax. About PC innovation, his statement seemed convincing enough. He spoke of a variant of the 2015 growth rate of 40%, showing the HP Spectre 13 and Lenovo IdeaCentre 610S, and announced that Intel will firmly support this platform. However, Intel itself does not have much news can be published. The new 10-core Broadwell-E processor very small minority, upcoming Kaby Lake processor is improved based on the original based on virtual reality technology and optimistic about the future development of PC is too far-fetched reasons. Most support Virtual Reality PC will be equipped with Intel CPU, but the CPU is not a reason for users to purchase or assemble a new computer.
In fact, the rise of virtual reality to promote the needs of users of high-end PC, which can be attributed to GPU. Nvidia CEO Jen-Hsun Huang was very understanding. Monday morning media conference, he expressed confidence. The release of the NVIDIA GTX 1080 GPU, attracted a lot of attention. Jen-Hsun Huang, Nvidia had the advantage in the graphics display area will help the company took the lead in the emerging field of driverless cars, machine learning, and virtual reality. These techniques are extensive use of GPU to be calculated. Nvidia's mission is simple: Jen-Hsun Huang focused on leading performance, and thus the performance of the application may bring any advantage. He acknowledged that this is not the mobile device area, so NVIDIA has no interest in this field.
Intel also has admitted defeat in the mobile phone market. Recently, Intel began to retreat from the smart phone market. However, compared with NVIDIA, Intel plans appear to be more confusion, and then the odd branch decided to take bets on cloud computing. Over the past few years, Intel's business model is that the user needs to be placed in front of high-performance computers, and the need to buy such a calculation element from Intel. Intel's data center business, the concept remains the same, but in fact, PC is still the core of Intel's business, accounting for more than half of revenue. Intel's quarterly earnings have reached billions of dollars. On the other hand, since the networking market is still in its infancy, cloud computing Intel is not a clear prospect of the game. With the development of the PC market continues to decline, as well as fears of chip technology can continue to keep up with Moore's Law predicts that Intel needs to accelerate the development of new business.
In the keynote speech, Shenoy explained Intel's plan. He describes a & ldquo; the development of a virtuous circle & rdquo ;, that is, the number of data centers to promote more and more devices, which in turn creates greater data center needs. Through the data center, Intel will try to & ldquo in the mobile device market; Quxianjiuguo & rdquo ;. A user's pocket computing devices may not be equipped with Intel CPU, but if Intel's goal is achieved, then the data center smart phone communications, and connected to the smartphone drones and robots and other equipment, will continue to use Intel computing technology.
However, similar to the mobile phone market, in the market of things, Intel will continue to face fierce competition on ARM. Similar Qualcomm has launched targeting low-power, low-cost device chips. Besides the long term, ARM-based designs will also pose a threat to Intel's server business. It is also unclear, Intel these projects can avoid the company being marginalized in the consumer market, and even back to the Pentium processor technology sector leading the golden age.
Now it seems that Intel has been aware of these, Intel's technology does not exist in the user most concerned about science and technology products. However, by carrying the company's technical equipment, Intel hopes to give users a better experience. At least in the short term, no other company in this area are more favorable than the Intel situation.