Recode Chinese station reported May 29
Last September, the payments industry startups Stripe to vigorously promote a new product, the retailer can use this product on social networks and content applications direct sale of goods. When this product launch, the largest partner is the Twitter app, the user can click on Twitter & ldquo; Buy & rdquo; button, buy products directly from a new message.
According to Recode it reported Thursday, just after a month of cooperation, Twitter disbanded R & D & ldquo; Buy & rdquo; key team, and pay more attention to operations other work other than business. Twitter still hold & ldquo; Buy & rdquo; key technologies, retailers can still use this new product called Relay Stripe sell stuff on Twitter. But Stripe largest partner no longer its cooperation as the core business, this does not feel good. Imagine the potential retail partners have to worry about, the largest investment project of this platform partners we have been disheartened.
& Ldquo; we always say, Relay future is a gamble, and take a long time will be announced, & ldquo; a spokeswoman Stripe once said. & Rdquo; We are pleased that the product is located, we are looking forward to a new application with the past few months signed new retailers, new technology partners to cooperate. & Rdquo;
Relay is based on the idea that more and more people will want to shop on the web, regardless of location discovery network where goods, not necessarily on a shopping site or application. Based on this, the next time when people on Twitter and other social spending increased applications, these applications will choose not to leave the case for faster purchases, but will not be redirected to another URL, smartphones navigation on this may sometimes be difficult.
In addition to Twitter, Pinterest and Facebook also bought some extent this idea. After the different levels of investment, companies have introduced & ldquo; Buy & rdquo; key, but none of the two companies currently cooperate with Stripe Based Relay.
Stripe recent addition of a retail partner, Macy, and there before Best Buy, Saks Fifth Avenue and Adidas. The company also recently purchased a focus on technology products found website Product Hunt, the site with the Twitter application also have cooperation.
For Stripe, the question is, not at Twitter Buy key promotion, the retailers and whether the user would show interest, and if not so, Stripe if you can find another big application, replace Twitter as the most reliable partners.