May 19th news, according to YAHOO finance website reported that if you buy Amazon smart home equipment Echo hesitant, soon you can find alternative options - Home Google. At the annual I/O developer conference, Google released a voice activated device with a built-in speaker Home Google. Through the Google intelligent personal assistant Assistant Google, users can play music with Home Google, check the weather, direction, flight and other types of information.
In other words, Home Google is Google's ultimate weapon against Amazon Echo". Amazon should be worried about this, because Google has a lot of business advantages already exist, you can ensure that their products are successful.
1 known partner
From the beginning, Google Home Google to find a number of partners, including TicketMaster, WhatsApp, Pandora, GrubHub, OpenTable, Spotify, Uber and Instacart, etc.. Different from Amazon Echo, Google has not yet opened its Home Google platform to the third party developers, but as the partner list shows, Google does not need to do so. These well-known partners will be through the Home Google voice commands to provide users with services, such as sending text messages, booking a restaurant, a taxi, as well as the choice of goods, etc., no need to open the application or access related sites.
If it sounds to make people feel familiar, it may be because Facebook has in April F8 developers conference issued a similar function. Facebook is using the automatic chat robot in Messenger, but it seems more like a strategy. This is a bet, Facebook in the user may like to enjoy more than one way to enjoy the convenience of a variety of services, and do not have to visit each of the independent sites to provide these services. Facebook and Google are exploring this way when they want to integrate all the web functions together. Of course, Facebook over the years has always been to this goal, such as the introduction of Articles Instant and other products, users do not need to leave the Facebook can read news reports.
Although Amazon Echo is the first smart speaker products, but Google still has its own advantages. Google has technology, and more importantly, it also has data, a huge search data accumulated for 10 years, which means that when you make a query, Google will provide better, faster, and more accurate results. In addition to the vast experience of data and processing search queries, Google also available for your daily use of the organization's products supporting applications, including calendar, e-mail, as well as online cloud storage services such as Drive. These services are expected to be used by Home Google.
3 customizable appearance
Google has not yet announced the price of Home Google, but announced its support for custom models, which can attract those who do not like the Amazon all black Echo customers. Compared with the cylindrical shape of Echo, Google Home looks different, somewhat dumpy, but also more lovely. It's a bit similar to the Nest product, which will bring another big advantage for Google in the new equipment wars.
2014 Google spent $3 billion 200 million acquisition of smart home equipment manufacturers Nest, many people are not optimistic about it. Although Nest's thermostat and smoke detector in the design to win the applause, but its sales are not as satisfactory as Google expected. Now, Google seems to try to better use the advantage of the acquisition of Nest, the upcoming Assistant Nest and Google devices linked. Google's real goal is to integrate all the software and hardware into a hub, the user can use it to quickly access different services.
Why not take a human name to Google intelligent assistant? This is probably a wise problem. Dawson believes that the lack of human's name may make the user more difficult to communicate with personal assistant, but can also be avoided some of the female assistant common problems. Assistant Google does not have the gender and the appearance of the points, in fact, this is consistent with the image of Google. The bigger question is: is it enough to stimulate users to buy Home Google?