Recently there have been news that the development of Intel will be fully abolished Broxton and SoFIA two Atom processor product line. Yesterday, Intel officially confirmed the news, these two chips have become the first batch of Intel business transformation in the first batch of victims. Broxton and SoFIA are mobile terminals for the development of the chip, are also Intel in December 2013, the official release of the product. The former high-end mobile products, the latter for the low-end mobile products:
Broxton and SoFIA
Broxton originally planned to use the new Goldmont architecture, 14nm technology manufacturing, launched in mid 2015, but has been delayed shipment so far.
Intel is the first SoFIA integration of the baseband chip mobile SoC, in the second half of 2014 launched the first generation of equipped with 3G baseband, but the original plan launched in 2015 with the 4G baseband SoC also postponed so far.
Intel to stop the development of low-end Atom processor is expected to give up the mobile market
Intel mobile chip development roadmap
As a benchmark in Intel mobile chip products, Broxton and SoFIA represents the future of Intel mobile chip business. In addition to the sentence Intel spokesman recently stated:
"Resources for the development of Broxton and Sofia chips will be turned to" products that will bring higher returns and advance our strategy. "."
Clearly after the mobile market and their products, the results of the assessment, Intel has been considered to be the time to gradually abandon the mobile chip market. However, that is to say, Intel earlier in the mobile chip up to billions of dollars of investment will be cast to the wind.
So why did Intel have to give up the market so much that it has been reclaimed for 8 years?
"Major or ecological problems. Putting the Intel chip in a cell phone is just as difficult as putting a ARM chip on a desktop PC."
In this regard, the field of chip have a deep research of Lei Feng Network (search for "Lei Feng" the number of public concern) columnist tieliu expressed his views.
In the mobile terminal market, whether it is APP or API (Application Programming Interface) are rarely supported X86 architecture chips, all content providers are around the ARM architecture to do development. Although the current point of view, continue to hit money in the tablet industry, then Intel may still have hope, but in the long run is still not optimistic about the prospects for the development of Intel in this market."
If you look at the current smart phone market, in addition to the ASUS this is the only one still on the Intel chip buchibuqi (now abandoned, a message is displayed zenfone 3 will use Qualcomm snapdragon 650 SOC), other companies have already have defection arm camp.
Investigate its reason, in addition to the above ecological reasons, the performance of excess / does not support the power consumption is also a major reason for the high power consumption caused by baseband bundled SoC. (the only one with the baseband of the SoC or 3G chip, but also OEM production)
Even with a $10 billion huge subsidies, in 2014 shipments amounted to 40 million tablets of the tablet market, mobile chip products with recent combo notebook, super pressure again also does not see improvement.
"Intel's strong in desktop PC and server. After all the smart phone market has touched the ceiling, and in contrast, server and the intelligent wear market is with the outbreak of the big data, cloud computing and networking and continues to grow, so do the two markets are more important for Intel. "
After the earnings announcement, CEO's Brian Krzanich Intel has announced that Intel will conduct a large-scale business transformation, the main business from the PC platform to cloud computing platform and networking platform. There is no mention of the fate of the mobile chip business can be imagined.
Although the mobile computing chip has been abandoned, but also retains the mobile communications chip business
So Intel really gave up the mobile market? Recently Krzanich Brian in the blog, said the words may be able to explain:
Intel will not give up (mobile market), but will focus on how to guide the entire industry to 5G up. This may be a huge challenge, but also will be the Intel in the mobile market eventually left his mark on the opportunity.
In fact, strictly speaking, this is not in the same market. Because previous Intel Atom processor, which belongs to calculate the chip, the competitors are Qualcomm snapdragon, MediaTek, system on chip (SOC); however, if it is to build 5g chip, is with Huawei and ZTE to this kind of enterprise in the baseband communication chip challenges. So, Intel can do so in 5G technology to achieve corner overtaking it?
"It is very difficult, and you want to stand up as difficult as basic core in PC. Because after all Intel is not a communication Dachang, baseband ten to one to play, but Huawei, ZTE, Qualcomm the baseband old players. And like HUAWEI, ZTE these are directly involved in the development of 5G standards for enterprises, and not involved in the development of the standard manufacturers, if you want to set foot in the price is not expensive to pay the patent fee."
While in the field of mobile communication baseband reputation as x86 chips as loud, but since the acquisition of old wireless manufacturers Infineon Intel also launched several baseband, such as MWC in 2015, the third generation of five mode baseband XMM 7360 and February of this year launched the XMM 7480.
Earlier there is also known as the message to curb high pass on the iPhone baseband monopoly, apple decided in 30
40% iPhone 7 on the use of Intel baseband chip XMM 7360. If Intel is able to take advantage of the opportunity to get more apple baseband orders, then Intel still have a hope in the mobile market to stay a full place.