Apple's new four inch iPhone se has sold in many countries worldwide, media and analysts pointed out that in general, this phone is the biggest target market is China and India, the two big markets, apple wants to pricing, the lowest ever to boost sales of mobile phones is off-season 2016. However, according to the United States, "Wall Street journal" reported that the impact of tax rates and agents to increase the price of Apple's mobile phone in India retail price of nearly $600, its sales prospects are very questionable.
IPhone se has on sale in Japan and other developed countries, according to Japanese media reports, the mobile phone market reaction was muted, consumers are more waiting to be released in fall of Apple's new mobile phone. Chinese retail outlets are no long queues of scenes of panic buying.
On Friday, the iPhone se will be sold in the Indian market, in India and the tax burden, the price of the phone to 3.9 million Indian rupees, or about $586. In the United States, the phone is priced at $399 entry-level configuration, including tax price of $430. Compared to the two, India's price is higher than the United States 36%.
"The Wall Street journal" pointed out that the high price of mobile phones SE iPhone in the India market is difficult to obtain substantial sales.
Se iPhone, essentially in the shell of the old iPhone 5S into the equivalent of the iPhone 6S, hardware configuration, performance is greatly enhanced, but in some technical analysts view, the phone screen size and price, limiting the attracted force for Indian consumers.
As China's smart phone market growth slowed, apple began to invest more resources in the India market. Apple chief executive officer Cook has said that the plan to obtain high growth in India. 2015, Apple sold 1 million 900 thousand mobile phones in India, according to the U.S. technology consulting company IDC data, apple accounted for only 2% of the smart phone market in India. While in the global market, apple accounted for 14% of the share of mobile phones.
Like the global smart phone market, India is also gradually began to move to the big screen mobile phone, many Indians favor large screen phone, from China millet, HUAWEI and other brands of products are welcome. In some Indian opinion, the big screen smart phone is equivalent to their own computer, and in the apple family, the big screen iPhone 6 or 6S is also popular.
India national overall spending power is still not high, consumers still favor the high price of the phone, according to statistics, the average sales price of India smart phone is only $200.
At present, it seems that Apple itself is difficult to reduce the retail price of SE iPhone in India market. Last year, when the 6S iPhone new mobile phone in India just listed, apple set the price of up to $960, far higher than the U.S. $650.
Why the price of Apple's mobile phone in India and other countries, the gap is very big? According to media analysts pointed out that in India, the Apple Corp rely on third party partners to sell mobile phones, these agents also need to ensure that their profit margins. In addition to the pricing of the India market, but also need to set aside a buffer space to offset the impact of the currency fluctuations in India.
And other countries are different, Apple has no physical retail stores in India, the official online shop and other direct retail facilities.
However, if Apple opened retail stores in India, its pricing system may change. According to India media reports, Apple has made an application to the government of India, will set up a single brand of foreign retail stores, when to get approval is still unknown.
Before Apple opened a retail store, India consumers either pay a premium for Apple's new mobile phone, or temporarily buy a price can accept the old phone models.
During the end of 2015 India retail season, Apple's 5S iPhone phone for many times the price, the cumulative decline of up to half, which greatly stimulated the sales of Apple's mobile phone. According to India media reports, after the end of last year's fierce promotion, in the high-end mobile phone market, Apple has been able to share the general market share with Samsung electronics. However, compared to the low end of all high school Samsung, Apple's overall market share is still very poor.
Apple's share of the smartphone market in India, not only only the fraction of Samsung Electronics also significantly behind the Lenovo, Huawei, millet and other Chinese companies, according to market data.