BI Chinese station in January 15 daily Road
Recently, analysts unanimously sing bad apple. Almost every Wall Street analysts believe that Apple's iPhone sales in the fourth quarter of last year, a decline in the same period. And, in the first quarter of this year, it will be the case, and it will last until the end of the year.
Prior to this, there has never been a decline in iPhone sales year on year. Currently, most of Apple's revenue and profit from iPhone, so for apple in terms of this is not a good news. Affected by this, Apple's share price has fallen by 8 this year, since last December fell nearly 20.
But at least one investment bank is still optimistic about Apple, that apple is expected to reverse the decline in the second quarter of this year. Morgan Stanley recently released a report that the iPhone sales downturn will hit the end of the quarter, the second quarter will rebound.
Morgan Stanley believes that Apple will launch in April 4 inches of new models 5E iPhone, which will lead to the purchase of hot spring iPhone. At the end of this year by the end of 2015 for the entire fiscal year 9, 5e iPhone will give apple an additional 15 million iPhone sales.
There is news that Apple will be released in March 4 inches of new iPhone. Before 2014, all models of the iPhone were using a 4 inch screen. Later, in order to fight against the Samsung Galaxy series phones, Apple has launched a large screen iPhone.
As early as the end of last year, many analysts expect Apple's iPhone sales in 2016 will decline. Is mainly affected by the supply chain issues, as well as the development of the market downturn in the market for smart phones.
The Japanese Economic News reported earlier this month, apple is expected to reduce the first quarter of this year, 6S iPhone and 6S Plus iPhone mobile phone production, compared with the original plan to cut 30.
Affected by the relevant news, in the first 3 trading days of 2016, Apple's stock price fell, the market value of about $50 billion loss, forcing Wall Street analysts have lowered the price of Apple's target.