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Development of FB instant messaging application: focus on the micro channel and steal

via:博客园     time:2016/1/5 22:30:29     readed:1610

FBFB 即时通讯应用的发展思路:关注并偷师微信

Reported on January 5, according to foreign reports, the Chinese Internet giant Tencent holdings in 2011 released a smart phone application, allowing users to send free text messages. Five years later, micro channel in hundreds of millions of Chinese users have been able to transfer between the friends, buy goods, and even the doctor's appointments.

Micro channel service upgrade, reflecting with the growing number of smartphone users, originally a simple instant messaging application has become the center of their online activities and in some cases also let Facebook and other social media portal dwarfs.

This phenomenon is most prominent in Asia, but the United States and other markets are trying to catch up. Application Uber taxi last month announced, will join Facebook's instant messaging application Messenger, let the user to use a taxi service. Alphabet's Google is developing a new type of artificial intelligence embedded chat applications. In addition, burn after reading application Snapchat is to absorb the news content.

Vc firm Capital GGV partner Jenny

Market analysts said that the instant messaging application is ideal hub for other services, because they are easy to use, and has a huge user groups. Except for the independent development of the messenger, Facebook also has has 900 million users, the world's largest instant messaging application WhatsApp. Facebook said that the company is close on the micro channel and other applications, to create micro channel ecosystem similar. But for Facebook and other companies, want to replicate the success of micro channel is not a simple thing.

Activate, a market research firm statistics show that currently the world's 25 billion people already have at least one instant messaging application account. By 2018, Activate expects this number will rise to 3 billion 600 million people, accounted for 90 of the total global Internet population.

In China, smart phone users in big cities will use micro channel. On the job market, people often exchange micro channel user name, rather than business cards.

The rise of the micro channel in the Chinese middle class, the expansion of the number of closely linked together. For many consumers, the micro channel to introduce them to the internet. Micro letters and other instant messaging applications initially achieved success, from the user wants to avoid SMS spending. Activate statistics show that China's mobile phone users to text messaging costs 26 times higher than the United States users. However, the micro channel will soon enter other areas. Shortly after the release of the micro channel, will be added to the phone, allowing users to send audio information. Micro channel was also introduced later

Jingdong Mall CEO Shen Haoyu said,

Micro channel is currently one of the most popular feature is the micro channel. Micro channel in 2014 Chinese lunar new year to launch a red envelope, but now users throughout the year to use this function.

Instant messaging application did not have too deep roots in the United States and other countries, because these countries are very cheap sms. 2009 launch of the instant messaging application services Messenger Kik CEO Ted

Two years ago, Kik began to allow external applications bundled with Kik. But Kik users did not download the application, and application developers have lost interest in this model. In August last year, Tencent invested $50 million in Kik to enhance the service.

Facebook has been doubling its efforts to expand the im business. 2014, the company spent $22 billion acquisition of WhatsApp. But even so, Facebook has been developing its own instant messaging applications Messenger. Messenger head David

The Hyatt Hotel group guests currently can request customer service by Messenger. But the Excelle hotel group digital strategy and activation of Director Dan

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