It's a Christmas season. It's time for many people to shop and consume. In order to sell, many manufacturers have launched a wide variety of marketing activities, including advertising. Microsoft Pro Surface 4 and Book Surface have been released this year, Book Surface has been listed, in order to stimulate sales, Microsoft today released a few related promotional video and advertising, video Microsoft Pro Surface 4 and Book Surface can bring what, specifically to give professional people who are able to highlight the productivity of these two devices.
Please watch the video:
After several years of development, Surface series devices have opened the market, in October this year, Pro Surface 4 of sales and even more than apple iPad, which should be the first time iPad is beyond the other devices. According to the latest data from Ecom 101data show that in October of this year, Microsoft sold most of the online market in the United States, the tablet PC, beating the previous champion, including apple. October Microsoft accounted for 45 of the online tablet market share, while Apple's 35 from September fell to 17 in October. In addition, the data show that the average selling price of Microsoft's Surface Tablet PC is the highest, mainly because Pro Surface 3 and Pro 4 are not cheap. With Pro Surface 4 as an example, the lowest price of 6688 yuan (I3 Core processor), the maximum can reach 13388 yuan.
Although Microsoft beat apple in October, but from the past 12 months, Apple's iPad is still 34 of the market share leader, Microsoft is 17, Amazon is 11. If Microsoft Surface's strong momentum of development can be maintained, in October may become the Surface and iPad sales of the watershed, then the next 12 months of data may be a big change.
As to why the Microsoft Surface series to temporarily win over iPad, the main reason is that it has a stronger productivity, is a productivity device can be used to work, but also a tablet can be used for entertainment. Before the arrival of Pro iPad, iPad is really just an entertainment device, and after the arrival of Pro iPad, due to some of the iOS system in the field of office some restrictions, making Pro iPad is not able to become the user's minds in the first productivity tablet. In addition, after Pro iPad left Pencil Apple, it's magic will be reduced, while Pencil Apple has been in a state of supply, which may have affected the Pro iPad October sales.
This year, Microsoft released the first laptop, Surface Book, Microsoft will call it "the ultimate laptop notebook", although the price is high, but there are still a lot of people in droves, even for a period of time Surface Book notebook computer sold in the United states.
With the arrival of the two devices, Microsoft almost completely into the OEM buddies competitors, even some people think that Microsoft Surface became OEM's knife and stabbed.
In this regard, the person in charge of Microsoft hardware device Panay Panos said, Microsoft hardware partner response is not the case. Panos Panay said: "Microsoft is not the head buried in the sand. I will tell you that our laptops and tablet products have been praised by many partners."