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Messenger want to learn micro channel: chat tool to become Internet portal

via:博客园     time:2015/11/16 12:00:25     readed:2021

MessengerMessenger 欲学微信:聊天工具要成互联网入口

In the mobile Internet era, mobile chat became the most popular applications, social networking WhatsApp's Facebook, Messenger, and the Chinese social networking giant Tencent's micro channel, have more than five hundred million people. Mobile chat is not just a chat feature, Messenger executives said recently, Messenger's mission is to through chat and dialogue, so that businesses to provide more and more rich service to consumers, thereby eliminating more businesses and businesses APP.

According to the British Daily Telegraph reported that the statement is to make this statement is responsible for the Messenger business, mobile payment giant PayPal former president Marcos (Marcus David).

In the mobile chat tool feature expansion, the micro channel from China in the forefront of the industry. Prior to the global development conference in Facebook, Facebook executives said publicly that will learn Chinese micro channel, will chat as a platform to accept third party developers come in, build an independent mobile Internet application ecosystem.

After this announcement, Messenger also provides the developer with the development interface, various functions are being expanded.

Switched from PayPal to Messenger, the outside world once thought Marcos might make Messenger have a mobile wallet function, but his mission is more ambitious

Marcos said that in addition to the traditional social networks, people in the use of the most intelligent mobile phone chat, he stressed the importance of the chat,

Chat tool to become the most successful mobile Internet sector, at present, the top five products already have a total of 3000000000 users, including Facebook, Messenger WhatsApp, Viber, micro channel and the Japanese Line.

Mobile chat service providers are also being global market competition, WhatsApp in Europe and the United States outside the market to get a lot of users, micro channel has also been out of china.

According to the technology market research firm eMarketer forecast, the current growth rate of mobile chat users in about three. Chat users accounted for 3/4 of the smart phone users, and then over three years, will account for 80%. Within the next five years, all the smart phone users will use chat APP.

Marcos said that the next goal of Messenger is to allow businesses and businesses to provide services through chat tools. He said that on the Facebook platform, about 45000000 companies have established the enterprise web site, in addition to have 700000000 users in Messenger chat, but there is a bridge between the enterprise and chat users.

In his view, companies can use Messenger, for the user to launch a variety of services and services, can replace the old website and mobile Internet era companies launched APP.

Of course, China's micro channel has been practicing this business model, many companies or service providers through the micro channel internal functions to provide services, without further independent development of APP. According to foreign media reports, this year, there have been a number of live entirely in the micro channel ecosystem, a start-up company to obtain financing, they simply do not have the independent development of client service.

But Marcos also said that the micro channel model may not be directly copied Messenger. Micro letter was born some features that may be China's mobile Internet before the lack of, they can rely on innovation and development, but in Europe and the United States market, Internet is developed, people from all walks of life the mature service providers and app, provide a taxi to order meal omniscient, he said.

Marcos said that the future will bring the chat as a commercial transaction and service process, for consumers, in the chat complete services and products of the order (such as ordering, taxi), the user experience than using a dedicated app better.

He said that in the chat, businesses and businesses can understand the identity of consumers, through the past to understand the history of chat personalized needs, to provide better service.

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