Intro: Bloomberg wrote today said Kinect although once caused widespread concern, but soon is forgotten in the market, mainly from Microsoft's internal management structure properly. In order to solve this problem, Microsoft has launched a restructuring, hoping to fully tap the technical prospects of HoloLens.
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Microsoft has a hardware known as a way to change the way the human interaction, its name is HoloLens, the purpose is to break the barriers between the user and computer through the action and voice control. Microsoft on this new patch propaganda way, and the original Xbox Kinect is very similar, but the strategy taken by the company is. They want to give the Kinect to Yuan Chao HoloLens
After the November 2010 listing of Kinect, the body feeling game accessories became the fastest selling consumer electronics products, sales exceeded 10000000 units. Although Microsoft will Kinect as the core component of the One Xbox, but the players and software developers are still very quickly lose interest.
Although this technology captures the imagination of people and provides some interesting features, it has not been developed into an all powerful computing device, which is conceived by many internal and external experts. The company started to develop the product for this product is too small, but until they are ready to further forward, Microsoft's different departments are difficult to form a joint force, to create a continuous attraction.
This has led the company to launch an important game for the Kinect design in the Christmas shopping season, and on Thursday, Microsoft also announced a key feature of the device. With Microsoft will shift the focus of augmented reality goggles HoloLens, they must learn the lessons of Kinect. For example, Microsoft CEO Satir
One of the biggest reasons for the rapid fall of Kinect in Microsoft himself. Steve - Ballmer (Steve Ballmer) under the leadership of the various departments of the products, Microsoft often act of one's own free will. Kinect was originally a game products, and Windows compatible version until more than a year after the launch, and the need to buy a separate hardware. U.S. market research firm Gartner analyst Blaine
Former Microsoft CEO Ballmer Steve
Last year to take over Nadella Ballmer as CEO in July this year launched a restructuring, part of the reason is to the mutual isolation of the team before cooperation. Terry, a veteran of 18 years in Microsoft
However, the current strategy is still unable to ensure that Nadella's plan to succeed. Although HoloLens can use Kinect technology, but he is not the first failed to fully develop the new technology of Microsoft CEO. HoloLens's hype cycle is very early on, but this is the price of $3000 for the development of equipment to the beginning of next year to deliver.
Microsoft again with new technology has caused the market attention. The focus is to enhance the reality of technology, that is, in the real world of images superimposed on a layer of virtual images. Google's Leap Magic is also developing similar products. At the same time, Facebook and Sony is also about to launch magic leap of virtual reality goggles, but the technology is slightly different, mainly to provide users with lifelike immersive experience. Even if Microsoft can enhance the reality of developing first-class products, is still possible because it is difficult to catch up with other enterprises and be long in coming.
Blau said, regardless of the results of the HoloLens, Microsoft's investment is worth it.
Even though the Kinect has started to focus on entertainment, even the game players have lost interest in it. Many users because the price is too high and give up the One Xbox, mainly because Microsoft will be bundled with Xbox One Kinect. The company has successfully reversed this trend, One Xbox sales have rebounded. During the Christmas shopping season, Microsoft will also be bundled with the One Xbox Kinect, but also to provide a number of versions of the old game, but this approach may not be able to produce too much impact.
Put aside the game, Kinect can not be a transition to other industries. Although once tried to enter the retail industry (as a product scanner or virtual gym) and car sales industry (to introduce new models to consumers), but did not achieve long-term development.
Blau said, compared with Microsoft will HoloLens's main goal in the enterprise users. Many of the key figures of the project are from the Kinect team, but they have different methods to use. This product can really play games
Myerson is currently in charge of Microsoft's HoloLens team, he said, these applications show that HoloLens can have a wider appeal. He said: